Nick Fryer

Nick Fryer

Chief Technology Officer, Dojo

Dojo
Payment-tech provider Dojo adapts to consumers’ behaviour shift by combining technology and insight to build customer relations.

Dojo evolved from Paymentsense Limited, which was established in 2009. Dojo, a payment-tech provider based in London,  was born when the people behind Paymentsense tried to solve business' pain points when it came to payments, with an aim to focus more on their own services and customer satisfaction.

“In the last 12 months, we've transitioned to Dojo, and we have also focused so much on scaling our business, taking this amazing product to more customers and optimising the core payment offerings,” says Charlie Masters, Head of Product.

Masters explains that what differentiates Dojo from other providers is that the company is focusing on  creating the tools and technology that help their customers to turn transactions into meaningful relationships. 

“It's not our term, but we use the term ‘experience economy’,” says Nick Fryer, CTO. “There are [service-led businesses] where it's very difficult to put online or be purely online.”

Based on the research in their Experience Economy report, Dojo sees a fundamental shift in consumer behaviour and this is completely redefining the direction the High Street is moving in. Combining insight and technology with customer relationship building will be more important than ever, because it’s these experiences that set a business apart from its competition. That’s why creating the tools and technology to empower businesses to thrive in the experience economy is Dojo’s focus right now. 

“We provide an amazing experience, super-fast payments and the ability for customers and consumers to connect, to create better experiences for people to enjoy themselves more,” Masters adds.

Optimism for the international market

Despite the pandemic, the numbers have been looking pretty good for Dojo. Dojo now empowers over 50,000 businesses across the UK.

“Dojo takes the standard face-to-face card experience and removes all the nonsense, all the things people don't want. We've just taken it away. We've made it simple, easy and painless,” says Fryer, revealing the reason why the brand quickly gained popularity.

Paymentsense Limited recently acquired a virtual queue management system called WalkUp, aiming to enable diners to order before they arrive at their restaurant of choice as a first step and then further evolving the app's functionality from there.

Dojo plans to bring this innovation, as well as a more customer-centric approach, to the new market. The company plans to extend its wing to Europe first, focusing on Western Europe as its initial target.

“We think we have the best payment product in the UK and we're making it better and better with every passing day,” says Fryer. “The UK is the most competitive card market in the world. So we know when we take it abroad, our friends overseas are going to love it too. And I think it's going to do even better.”

Read the full story HERE.

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