Virgin Media O2’s customer focus on digital payment journey

David Cox, Payment Strategy Lead at Virgin Media, advocates customer focus despite the disparity in digital literacy and consumer desire to transform

In today's digital age, the importance of media, connectivity, and seamless streaming is undeniable. Society heavily relies on modern communication mediums, reflecting the need for businesses to adapt rapidly to customer demands. One pivotal aspect of this evolution is payment methods. 

The ease of transactions, both one-off and recurring, is crucial for both businesses and consumers. Virgin Media O2’s Payment Strategy Lead, David Cox, emphasises the importance of flexible payment options tailored to fit the varied financial needs of consumers. With more than two decades at Virgin Media O2, Cox sheds light on the brand's journey from analogue to digital-first media and communication. 

Cox stresses not to overlook traditional consumers and the risk of digital disparity. Adapting to advanced systems like open banking while maintaining stable platforms is key, as exemplified by their collaboration with ebpSource. In all, Virgin Media O2 seeks continuous growth, aligning with evolving digital trends and ensuring customer satisfaction.

Read the full story HERE.

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