<p>Launched in June 2020 to meet the needs of younger retail banking customers who desire ethical and innovative digital banking, Flowe Bank operates with a surprisingly unexpected array of core principles for a fintech.</p>

<p>These principles have been inspired by a philosophy of personal wellbeing found in Japanese ikigai culture and the positive psychology movement. Flowe, therefore, aims to empower customers to live happier and more sustainable lives.</p>

Flowe

Ivan Mazzoleni

Flowe CEO Ivan Mazzoleni on virtue-led fintechs and ESG

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Flowe CEO Ivan Mazzoleni on virtue-led fintechs and ESG

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