Is Crypto Becoming More Accessible at Checkout?

Popular trading platform Crypto.com has partnered up with payment orchestration business Yuno to facilitate the acceptance of cryptocurrencies globally among merchants.

Crypto.com's 'Pay' service will be integrated across Yuno's payment network, which offers users more than 1,000 ways to make transactions.

The integration will facilitate a seamless experience for merchants to accept cryptocurrencies. 

It also aims to enhance convenience for customers. 

Crypto.com Pay - How does it work?

Yuno merchants will be able to accept cryptocurrencies from Crypto.com’s user base that spans 140 million customers globally. 

Similarly, consumers will be able to make payments with their chosen cryptocurrencies for items sold by Yuno merchants. 

Crypto.com Pay complies with standards such as SOC 2 and PCI.

The pricing is delivered in real-time, and consumers using the platform will not have to face any additional fees. 

Joe Anzures, EVP, Payments & GM, Americas of Crypto.com, says: “Enabling Crypto.com Pay with Yuno accelerates crypto’s path towards mainstream adoption. 

“Our seamless payment rails and robust security framework allow merchants to tap into a new and growing consumer segment without taking on potential cryptocurrency fluctuations. 

“We are excited to bring the power of crypto payments to Yuno’s expansive merchant network.”

Yuno: How its mission compliments Crypto.com’s 

Crypto.com Pay will be available at over 300,000 shops in the UK, including retailers such as Starbucks, Nike, Apple, Colombia and Adidas.

Consolidated into a single platform, Yuno merchants will benefit from the partnership as it supports multiple cryptocurrencies such as BTC, ETH, PYUSD and CRO.

The infrastructure firm aims to simplify global payments for  fast-scaling companies worldwide and enterprise merchants. 

McDonalds, NetEase Games, Uber, GoFundMe, inDrive and Rappi are some clients that use Yuno. 

Juan Pablo Ortega, CEO and Founder of Yuno, comments: “Partnering with Crypto.com to offer crypto payment capabilities aligns perfectly with Yuno’s mission. 

“We want to provide innovative and flexible payment solutions to our merchants that decrease operational friction. 

“This partnership enhances the shopping experience for consumers and opens new revenue streams for our merchants.”

Popularity and consumerism for crypto 

In addition to companies announcing partnerships for the further accessibility of everyday-use crypto, there has been a steady increase in the push to consumers through popular media.

Partnerships between large sporting bodies such as football clubs and digital investment platforms demonstrate the large push toward consumers, promoting the use of digital assets and investments. 

Revolut Audi announced a multi-year partnership with Nexo as its Official Digital Assets partner in attempts to redefine digital wealth for F1 fans. 

Sports is not the only sector that crypto has attempted to dominate, as neobanks and major payments processing companies announce introductions to stablecoins. 

Revolut introduced its stablecoin rate of 1:1 for users shortly after the bank was awarded its Markets in Crypto Assets (MiCA) authorisation, allowing it to trade in Europe. 

Banks are responding to the wave in crypto by adapting business models and embracing the use of blockchain. 

In late 2025 SoFi announced it launched its own crypto, meaning it offered itself as the first US bank to offer customers the ability to buy, sell and hold cryptocurrencies alongside traditional banking services. 

Popular high street bank Lloyds made similar headlines by using a public blockchain to complete the first purchase of a Tokenised Gilt.

Ultimately, the push and popularity of crypto has steadily become part of mainstream finance.