Bitpanda Becomes PSG Partner in Digital Assets Expansion
Bitpanda, the digital investment platform, has signed a multi-year partnership with Paris Saint-Germain Football Club as Premium Partner, extending its sports partnerships portfolio following its collaboration with the National Football League announced in September 2024.
The agreement will see Bitpanda's branding appear on LED displays and static signage throughout the 48,000-capacity Parc des Princes stadium. The partnership launches at PSG's match against AS Saint-Étienne on January 12.
European sports engagement
This partnership marks a significant expansion of Bitpanda's presence in European sports, following its collaboration with FC Bayern München and the NFL.
The platform's NFL partnership, launched in September, includes media agreements with broadcasters RTL, DAZN and BelN, demonstrating Bitpanda's commitment to reaching diverse sports audiences.
Through these partnerships, the platform aims to connect with established sports communities while maintaining its position as a digital investment venue.
The collaboration with PSG provides Bitpanda with an opportunity to expand its community engagement through football, complementing its existing strategy in American football.
“This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide"
Digital innovation and fan experiences
The partnership encompasses immersive digital activations and content creation featuring PSG players.
These initiatives include bespoke digital content distributed across PSG's channels and exclusive match day experiences at the Parc des Princes stadium.
Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain, says: “We are delighted to welcome Bitpanda as our Premium Partner.
“This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports.”
For Bitpanda, the partnership provides a platform to strengthen its position in France through a comprehensive programme of digital activations.
The company will create bespoke content and experiences, integrating its services with PSG's digital channels to reach the club's global fanbase.
Outside of match days, Bitpanda users will have access to unique experiences including meet-and-greets with current and former players, exclusive events, and privileged access to club activities.
The collaboration underscores PSG's commitment to partnering with forward-thinking brands that enhance its legacy as a global symbol of culture, lifestyle and sporting excellence. Through this agreement, both organisations aim to push boundaries while championing the role of digital innovation in sports.
Eric Demuth, Co-Founder and CEO of Bitpanda, says: “Paris Saint-Germain is more than just a football club – it is a global icon of culture, lifestyle, and sporting excellence, perfectly reflecting Bitpanda's identity as a premium financial brand.”
Exploring Bitpanda
Bitpanda provides users with the opportunity to trade a wide range of cryptocurrencies, as well as commodities and stocks, all from a single, user-friendly interface. With an emphasis on simplicity and security, Bitpanda aims to make investing accessible to everyone, from beginners to seasoned traders.
The crypto firm's vision tends beyond cryptocurrency trading, as it continually explores new frontiers in fintech solutions.
By leveraging blockchain technology, the company strives to deliver cutting-edge products and services that empower individuals to take control of their financial futures. With a focus on innovation and expansion, Bitpanda is poised to remain at the forefront of the digital investment landscape.
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