Japanese duty-free giant Laox partners with Alipay for O2O retail

By Olivia Minnock
Japan’s largest duty-free retailer Laox will be expanding its online-to-offline (O2O) retail offering with help from Chinese ecommerce giant Alibaba a...

Japan’s largest duty-free retailer Laox will be expanding its online-to-offline (O2O) retail offering with help from Chinese ecommerce giant Alibaba and its payments arm Alipay.

As part of the partnership, Chinese travellers to Japan will be able to use Alibaba’s online travel agency Fliggy, and pay for tax-free items using Alipay, which can then be collected at Laox’s 38 brick-and-mortar locations across Japan.

SEE ALSO:

 

Laox dates back 90 years and is currently owned by Suning, a Chinese home goods retailer which acquired the Japanese firm in 2009. It currently has an ecommerce shop on Suning.

Chinese spending, especially abroad, has seen a significant increase in the past few years thanks to a growing middle class and decreased travel restrictions. As such, many retailers and payment providers are working to make it easier for Chinese customers to pay all over the world as they would at home.

Laox hopes to expand its O2O product offering significantly: currently, it has about 100 products on offer, largely skincare and cosmetics, but the business aims for a range of over 5,000.

 

Share

Featured Articles

Top 10 Middle East fintechs to watch in 2023

As fintech skyrockets in the Middle East, we track the top 10 fintechs to watch in 2023, from all-digital banks to ride-share companies and beyond

Fintech innovation and the alternative finance space

The alternative finance space is gaining ground against traditional institutions, so we take an in-depth look at modern methods of financing

Fintech focus: How to stay resilient during the downturn

As investment opportunities shrink and startups put the brakes on expansion, we spoke to industry experts about how startups can increase resilience

How the economic climate is impacting alternative finance

Financial Services (FinServ)

Has the ‘gamification’ of investing apps gone too far?

Financial Services (FinServ)

Top 10 Digital Reports & Consultancies for the fintech space

Financial Services (FinServ)