Nexway: Digital Monetisation for Global Business Expansion

In 2024, all industries are becoming increasingly competitive, with the need for brand recognition and differentiation to be more clearly defined than ever. 

While many businesses are driving significant volume in the US and Europe, significantly greater volume can be driven from markets including Southeast Asia, the Middle East, Africa and Latam – particularly for organisations selling digital goods. 

The opportunities for greater revenue for globalising your business have never been greater. Indeed, this shouldn’t mean businesses need to sacrifice their local approach, it is an opportunity for businesses to experiment with new models like subscription, pay-per-use and activated trials where market conditions differ. 

The challenges of global expansion

Of course, for any business looking to globalise, a series of challenges may become present – it isn’t a feat that can be achieved alone. 

Executing global business expansion in a timely, qualitative and controlled risk approach requires the support of partners, who can support businesses by validating local or cross-border approaches, delivering local PSP identification, establishing onboarding and KYC process, managing local tax registration and hiring local customer support. 

What’s more, for businesses grappling with a buy vs build approach in their expansion, fundamental operational elements must be mastered, which can delay the business's go-live date in new jurisdictions, and lead to legal and compliance risks. 

To overcome these myriad expansion challenges, businesses can rely on a single and trusted partner to help them become operational in all markets, avoiding the need to maintain multiple integrations with local partners and creating potential risks with unidentified defaults. 

With one partner, businesses can better control brand consistency, controlled product image and the right pricing strategies. 

In operation since 2002, Nexway not only acts as an all-in-one solutions provider but, by delivering a range of integrated services, is also a leader in consulting across all domains.

The Nexway effect

Nexway services range from worldwide payments acceptance to subscription handling and tax management, and from marketing and sales to CRM, customer support and legal and compliance solutions. 

These solutions are helping businesses leverage time and money while scaling into the global market.

By using a Nexway Merchant of Record, businesses get a hands-on solution to go to market globally while benefiting from local expertise in all aspects of online sales management. 

Nexway can create and integrate an entire e-store experience directly onto a partner’s website in just a matter of days, allowing customers worldwide to purchase their products and services. 

Enabling businesses to overcome roadmap rigidity in R&D developments and operational limitations, Nexway operates its partners’ businesses on their behalf, still giving them full control over it. 

eCommerce opportunities in emerging markets

Today, Nexway has identified strong opportunities for growth in SEA markets such as Vietnam, Indonesia and Malaysia, as well as significant investment prospects in the Middle East, Latam and Africa. 

In these emerging markets, users are getting higher budget allowances for digital goods amid stronger demand for eCommerce services via mobile and e-wallet purchases.

Expanding globally and tapping into these markets requires a comprehensive and strategic approach, which Nexway can deliver for your business. 

Nexway understands the complexities of global expansion in the eCommerce landscape, offering customisable solutions for various business needs by combining cutting-edge eCommerce technology, merchant services and a team of eCommerce experts.

By leveraging Nexway’s expertise, businesses can navigate the complexities of different regions, streamline their digital monetisation flows and capitalise on the burgeoning opportunities in emerging markets. 

Pierre-Henri Paulhe, VP of Global Accounts at Nexway, says: “By leveraging our eCommerce platform and merchant services, Nexway covers the whole spectrum of digital expansion complexity including payment network ecosystem, taxation, anti-fraud, subscription model enablement and localised customer support. 

“As a go-to-market enabler, Nexway supports omni-channels approach under all possible legal setup for selling everywhere, in any customer context, and through all business models.”

About Nexway

With over two decades of experience, Nexway handles the complexity of online sales and covers the full scope of eCommerce aspects to help businesses optimise their online sales and revenue streams. From worldwide accepting payment to subscription handling and tax management, leverage time and money while scaling your business into the global market.​​​​​​​

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