Money20/20 USA: Airwallex – embedded finance key to great CX

Airwallex’s SVP of Partnerships, Ravi Adusumilli, tells us how enabling businesses through embedded finance is key to offering a great customer experience

Money20/20 USA 2023 saw the leading lights of financial services come together in Las Vegas to connect and offer key insights into the future of fintech. 

We spoke to Ravi Adusumilli, SVP of Partnerships for Airwallex, about driving great customer experience through embedded finance and the value of enabling businesses by providing embedded finance opportunities. 

For our full interview with Adusumilli, you can click on the video link above. 

Airwallex: Enabling businesses with embedded finance

Admitting embedded finance is a “buzzy term”, for Adusumilli, it is “really about meeting customers’ customers through proper use cases where they are.”

He continues: “Instead of thinking about embedded finance as a cost centre, it should really be thought of as a business opportunity where you can provide a great customer experience. 

“Consumers already know how to use embedded finance, particularly in Europe, whether it’s a ride share app or grocery app. 

“At Airwallex, we’re trying to bring embedded finance into businesses as well, to truly turn the value of embedded finance into a business opportunity. 

“We’ve spent a lot of time and investment on licences and infrastructure over the years, so for us it’s about taking advantage of that and seeing what a customer is building for themselves and enabling them with embedded finance.”

Again, if you’d like to hear more from Adusumilli and Airwallex, you can click on the video link above. 

Want to see more from Money20/20 USA 2023? Stay tuned to our website for more content, which will be rolled out in the coming days.


For more insights from FinTech Magazine, you can see our latest edition of FinTech Magazine here, or you can follow us on LinkedIn and Twitter.

You may also be interested in our sister site, InsurTech Digital, which you can also follow on LinkedIn and Twitter.

Please also take a look at the playlist for our latest hybrid event, FinTech LIVE London, to learn all about the latest trends in fintech. 


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