MONEY20/20: B4B Payments Unveils Tech Consolidation Plans

Speaking exclusively to FinTech Magazine at Money20/20 USA in Las Vegas, Kieran Draper, CEO of B4B Payments USA, shared how the company has reported significant growth in its US operations, marked by consecutive monthly revenue records and strategic technological consolidation as it deepens its embedded finance offering.

The payments firm has expanded its US client base while simultaneously strengthening its global infrastructure. 

“Our year-over-year growth has been strong, with monthly records broken consecutively,” says Kieran. “We've onboarded several new large US clients that have gone global, which has been really important for our expansion strategy.”

Thredd Partnership Enables Global Standardisation

In a move to enhance operational efficiency, B4B Payments has consolidated its data processing operations with Thredd, building upon an existing European partnership previously established under Thredd's former brand, GPS. 

“We've created a platform that is common across the globe for our clients with one data processor and one customer support unit,” Kieran explains. “For our customers, they have the same experience whether they're issuing and loading a card in Germany or in Chicago.”

The company has also developed a compliance-as-a-service module in preparation for future BIN sponsorship activities in the US market. 

This development aligns with B4B Payments' broader strategy to support businesses at various stages of growth within the embedded finance ecosystem.

Scaling Solutions for Growing Fintechs

The firm has positioned itself as a scalable partner for growing fintechs and businesses, offering services that evolve alongside client needs. This includes expanding from basic card programmes to more sophisticated services such as direct payments and foreign exchange solutions. 

B4B Payments has also strengthened its humanitarian crisis response capabilities through active participation in the Payments as a Lifeline consortium.

The company's commitment to supporting client growth extends beyond traditional payment solutions.

 As part of Banking Circle, B4B Payments offers enhanced account services and BIN sponsorship opportunities, creating a comprehensive growth pathway for emerging fintechs. This strategic positioning allows B4B Payments to maintain long-term relationships with clients as they mature. 

The company's infrastructure supports businesses from their initial card programme requirements through to more complex, multi-territory operations.

“We recognise that the businesses and fintechs we serve will grow and evolve,” says Kieran. 

“When clients want to expand into multiple territories, which has become very common, we are ready to service them. 

“As they mature and become capable of running their own programmes, we can offer them BIN sponsor services and provide additional accounts through our Banking Circle relationship. 

“Even in cases where they obtain their own licence, they can transition to become a Banking Circle client - we're trying to cover all the bases.”

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