ING Partners With Mastercard for Enhanced Shopping CX
Leading global bank ING has partnered with Mastercard to enhance the online shopping experience for customers.
The deal makes payments safer and easier for consumers when shopping through Click to Pay, a Mastercard service now available on ING’s app and website in Spain – with an expanded European rollout set for later in the year.
Streamlining payments with Click to Pay
By enabling Click to Pay for its Spanish customers, ING not only offers a simple and intuitive way of paying but also now provides a streamlined registration process.
Customers are provided with the solution to easily enrol with Click to Pay via the ING app and will have access to Mastercard’s service wherever the Click to Pay logo appears at participating online merchants.
But what exactly is Click to Pay? It functions like a digital wallet, providing users with a seamless and secure platform to consolidate multiple payment cards into one profile.
It is not constrained to a single device, as the service can be accessed across a range of appliances, be it any smartphone, tablet or laptop. By signing up through the ING app, customers won’t need to re-input any details either, thanks to third-party data sharing between Mastercard and ING.
Transactions through this partnership are secured by tokenisation, improving conversion and helping customers feel more secure.
Eimear Creaven, Western Europe President at Mastercard, says: “We are thrilled to embark on this journey alongside our trusted partner ING, extending the reach of Click to Pay to ING customers through Spain, and extending to other countries later in the year.
“This partnership underscores our commitment to delivering payment innovation and technology, empowering consumers through a seamless and secure experience.”
Mastercard’s emphasis on delivering a secure experience comes after the launch of its Decision Intelligence Pro (DI Pro) solution, a Gen AI-powered transaction risk assessment tool that works by assessing the relationships between multiple entities surrounding a particular transaction.
With security front of mind, ING feels its partnership with Mastercard is right for its customers.
“With this new partnership, ING is widening its range of solutions so that our customers can shop online more securely, conveniently and faster, while also responding to their day-to-day needs,” adds Almudena Román, Head of Retail Banking at ING Spain.
Click to Pay is built on global payment industry EMVCo standards and is supported by all major card networks.
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