Austrian bank Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien) is set to become the first major traditional bank in Europe to offer digital assets trading, made possible through an expanded partnership with Bitpanda’s Bitpanda Technology Solutions arm.
RLB NÖ-Wien customers can now trade a broad range of cryptocurrencies, ETFs, stocks and even precious metals through Bitpanda’s software-as-a-service (SaaS) offering.
Asset classes can now be traded digitally through RLB NÖ-Wien’s existing mobile app, which now onboards the Bitpanda Technology Solutions infrastructure.
RLB NÖ-Wien: A huge step in digital assets trading
Now the first traditional bank in the European Union (EU) to offer digital assets trading, RLB NÖ-Wien’s will have access to over 2,000 digital assets from various classes, made possible through Bitpanda’s white-label solution.
Michael Höllerer, CEO of RLB NÖ-Wien, says: "As a strong, reliable partner, we tailor our products to the needs of our customers.
“The joint offering with Bitpanda responds to the continuously increasing demand for digital investment solutions and is the consistent implementation of our strategy of absolute customer focus.
"Through this collaboration, we position ourselves as innovators and make a strong statement in the financial market."
Indeed, the statement is a strong one, particularly for the future of cryptocurrencies in the EU. It perhaps marks the first significant step in wider crypto adoption across the continent, taking it out of the ‘wild west’ and into mainstream financial services offerings.
Of course, the Markets in Crypto-Assets Regulation (MiCA), passed by the EU in 2023, has helped make digitally traded assets a viable and safe offering for traditional financial incumbents to tap into. And RLB NÖ-Wien is the first to do so.
Its "Mein ELBA" mobile banking app, powered by Bitpanda, makes trading possible for everyone by providing a clear and understandable overview of all assets within the app, particularly those unfamiliar with digitally traded asset classes.
Lukas Enzersdorfer-Konrad, CEO of Bitpanda Technology Solutions, adds: “The flawless integration into the RLB NÖ-Wien mobile banking app is at the core of what Bitpanda Technology Solutions is offering.
“It allows our customers to invest directly from their bank account, safely, securely, and with confidence. We achieved this incredible milestone in just ten months, and believe we are setting a new standard for the banking industry."
Of course, the integration of Bitpanda’s technology not only offers RLB NÖ-Wien digitally-traded assets capabilities but also scales up their digital features more broadly, helping drive better customer engagement and satisfaction.
Höllerer concludes: “In addition to personal advice in the branches, modern banking experiences include digital solutions. With Bitpanda as a strong cooperation partner, we can expand our offering with an innovative facet.
"In the future, we are offering our customers an even broader all-around service with contemporary investment forms – we look forward to the new chapter."