Top 10: Financial Services Companies in the Middle East

The Middle Eastern financial landscape is undergoing a radical transformation, shifting to a diversified, tech-driven powerhouse. Central to this evolution is a blend of colossal sovereign wealth, established banking titans and agile fintech disruptors. 

These entities are not merely following global trends; they are setting them. From Saudi Arabia’s massive infrastructure investments to the UAE's burgeoning digital wallet ecosystem, the region has become a laboratory for financial innovation. 

Leading the charge are institutions that have successfully bridged the gap between legacy reliability and modern convenience. This list celebrates the Top 10 most successful and innovative finserv providers currently operating in the Middle East.

10. Mamo

• Company founded: 2019
• Based in: Dubai, United Arab Emirates
• CEO: Imad Gharazeddine

Mamo has successfully carved out a niche by simplifying the complexities of business payments for small and medium-sized enterprises. Mamo Business Suite elevates the company for its innovative services as the  platform integrates payment collection, corporate cards and expense management into one seamless interface.

In 2025, Mamo reached a significant milestone by surpassing AED$1.2bn (US$3.2m) in total payment volume. By reducing the bureaucratic hurdles typically associated with merchant accounts, Mamo has empowered a new generation of digital entrepreneurs.

9. NymCard

• Company founded: 2018
• Based in: Abu Dhabi, United Arab Emirates
• CEO: Omar Onsi

NymCard is a pivotal infrastructure player that has redefined how fintechs and banks issue payment cards in the MENA region. Its innovation lies in its banking-as-a-service model, providing a programmable API-driven platform that allows companies to launch card programmes in weeks. 

In early 2025, the company secured US$33m in funding to deepen its embedded finance presence across ten markets. By handling the complex regulatory and technical backend of card issuance, NymCard has become the engine behind many of the region’s most popular digital wallets.

8. GTN

• Company founded: 2017
• Based in: Dubai, United Arab Emirates
• CEO: Manjula Jayasinghe

GTN stands out as a sophisticated fintech firm that provides global trading and investment solutions through a robust business-to-business model. The company’s success stems from its ability to offer fractional share trading and access to over 90 global markets via a single electronic platform. 

Recently recognised as one of the World’s Top Fintech Companies by CNBC, GTN has played a critical role in increasing retail participation in capital markets. Its API-first architecture makes it the strategic infrastructure of choice for wealth managers and emerging neo-brokers.

7. Rasan

• Company founded: 2015
• Based in: Riyadh, Saudi Arabia
• CEO: Moayad Alfallaj

Rasan has revolutionised the Saudi insurance sector through its flagship platform, Tameeni, the first insurance aggregator in the Kingdom.

The company’s innovation is grounded in its use of real-time data analytics to provide instant insurance quotes, bringing unprecedented transparency to the market. 

For the 2025 financial year, Rasan reported a spectacular 82% revenue growth, reaching SAR 653m (US$174m). This success comes as a direct result of its ability to automate complex insurance workflows, significantly reducing the time required for individuals to secure comprehensive coverage.

6. e& money

• Company founded: 2022
• Based in: Abu Dhabi, United Arab Emirates
• CEO: Melike Kara

As the financial arm of the global technology group e&, e& money has rapidly become one of the UAE’s most successful digital wallets.

Its innovation lies in its super-app strategy, which integrates international remittances, bill payments and merchant transactions into a single ecosystem. 

e& money has achieved scale that most independent fintechs find elusive. At the end of the financial year in 2025, the platform had issued 1.76 million cards, with a focus on financial inclusion making it a preferred choice for the region’s expatriates.

5. Tabby

• Company founded: 2019
• Based in: Dubai, United Arab Emirates
• CEO: Hosam Arab

Tabby is the undisputed leader of the Buy Now, Pay Later sector in the Middle East. Its success is built on providing interest-free payment instalments that integrate directly into the checkout process of thousands of retailers. 

In October 2025, the company reached a staggering US$4.5bn valuation following a secondary share sale, cementing its status as the region’s most valuable fintech.

By offering consumers a transparent alternative to traditional credit cards, Tabby has fundamentally changed consumer spending habits across Saudi Arabia and the United Arab Emirates.

4. National Bank of Kuwait (NBK)

• Company founded: 1967
• Based in: Kuwait City, Kuwait
• CEO: Isam Al-Sager

The National Bank of Kuwait is a cornerstone of regional stability, yet it remains remarkably innovative through its digital-first subsidiary, Weyay.

As Kuwait’s first digital bank, Weyay targets the tech-savvy youth demographic, blending traditional banking security with a modern mobile experience. 

NBK’s success is reflected in its massive asset base and consistent profitability, reporting a 2025 net profit of approximately US$1.9bn. The bank’s ability to maintain a dominant market share while aggressively pursuing digital transformation ensures it remains at the forefront of the Middle Eastern financial services sector.

3. Emirates NBD

• Company founded: 2007 
• Based in: Dubai, United Arab Emirates
• CEO: Shayne Nelson

Emirates NBD – formed after the merger of National Bank of Dubai and Emirates Bank International – is widely regarded as the digital pioneer of the Middle Eastern banking world. The group has consistently led the market in adopting emerging technologies, such as AI-driven personal finance management and blockchain. 

Its digital-only bank, Liv., has captured a significant portion of the millennial market by offering a lifestyle-integrated banking experience.

Financially, the bank is a titan, reporting a record profit before tax of approximately US$8.1bn for the full year of 2025. This growth was driven by a 24% increase in gross lending, with total assets surpassing the US$316.9bn mark.

2. First Abu Dhabi Bank (FAB)

• Company founded: 2017
• Based in: Abu Dhabi, United Arab Emirates
• CEO: Hana Al Rostamani

As the largest bank in the United Arab Emirates, First Abu Dhabi Bank (FAB) is a global heavyweight with total assets exceeding US$330bn. Under the leadership of Hana Al Rostamani, the bank has prioritised sustainable finance and massive digital transformation. 

FAB’s innovation is visible in its Magnati payment platform, which provides advanced payment solutions for government and merchant sectors.

The bank’s scale and record-breaking profits allow it to act as a primary financier for the UAE’s most ambitious energy transition projects. It continues to dominate regional rankings for capital strength and total market capitalisation.

1. SNB (Saudi National Bank) & PIF (Public Investment Fund)

• Company founded: 1953 (SNB) / 1971 (PIF)
• Based in: Riyadh, Saudi Arabia
• CEO/Governor: Yasir Al-Rumayyan

The top spot is shared by the dual engines of Saudi Arabia’s economic transformation.

The Saudi National Bank (SNB) is the Kingdom’s largest commercial lender, while the Public Investment Fund (PIF) acts as the sovereign wealth powerhouse, with assets under management reaching over US$925bn. Together, they represent the pinnacle of financial success in the region.

PIF’s strategic investments in global tech and local industry, coupled with SNB’s vast domestic liquidity, provide the capital necessary to reshape the entire Middle Eastern economic landscape.

Their combined influence is the primary driver behind the massive infrastructure projects of Vision 2030.