Visa and AWS Unite to Scale Agentic Digital Commerce

Visa has partnered with Amazon Web Services (AWS) to bring its Visa Intelligent Commerce platform to AWS Marketplace, aiming to support developers and large enterprise customers to build agentic commerce solutions. 

The collaboration introduces tools and open blueprints that enable intelligent agentic workflows and AI-powered digital transactions across sectors such as retail, travel and B2B. 

The solution will help developers create and connect secure, automated payment workflows at scale.

Rubail Birwadker, Senior Vice President and Global Head of Growth at Visa, says: “Agentic commerce needs trust to move from intent to action. Visa Intelligent Commerce is designed to be the trust layer for the agent economy and together with Visa Acceptance can provide the infrastructure for secure, network-agnostic transactions. 

“With AWS’s scalable cloud capabilities and Visa’s global payment network, Visa Intelligent Commerce enables AI agents to transact securely and contextually at scale—helping to unlock faster innovation for developers and better experiences for consumers and businesses worldwide.”

Visa Intelligent Commerce enters AWS Marketplace

Visa Intelligent Commerce is available in AWS Marketplace, offering greater enterprise access to core agentic payment features. These include authentication, agentic tokenisation, personalisation and intent capture, all designed for autonomous AI agents that can act on a user’s behalf.

The platform is designed to allow agents to handle tasks such as travel bookings, retail purchases or financial reconciliation independently. 

Agentic commerce refers to digital transactions managed by autonomous AI agents. These agents can reason, make decisions and execute transactions without human involvement. 

Visa's solution aims to act as the infrastructure layer for these processes, allowing secure payment execution across industries.

For example, a user can instruct an AI agent to “buy me basketball game tickets if the price drops below $150” and the agent will carry out the task in line with this request.

Blueprints enable agent-driven commerce

Visa and AWS will also publish open blueprints for developers on the Amazon Bedrock AgentCore public repository. They provide guidance for building workflows where agents operate across complex commerce ecosystems such as travel, retail and B2B payments.

David Richardson, Vice President of AgentCore at AWS, says: “Today, commerce is fragmented across multiple systems and intermediaries. Visa Intelligent Commerce and Amazon Bedrock AgentCore simplify this by allowing agents to communicate securely and autonomously, with standardised integration via Amazon Bedrock AgentCore blueprints and embedded payments via Visa MCP Server or APIs. 

“Through Amazon Bedrock AgentCore and Visa’s secure agentic commerce APIs and MCP server in the AWS Marketplace, we are going to make it super simple for AWS customers to build and deploy agents and agent tools.”

Blueprints are aimed at developers, fintech builders, solution architects and independent software vendors looking to build structured workflows with secure payment execution.

Partners involved in blueprint development include Expedia Group, Intuit, lastminute.com and Eurostars Hotel Company. 

The Travel Booking Agent blueprint combines a general travel exploration agent with specific agents for flights, accommodation, car hire and activities. A linked payment agent then connects with Visa’s MCP server and APIs to handle transactions.

The Retail Shopping Agent blueprint supports full e-commerce journeys, including discovery, price comparison, promotions, checkout, tracking and returns. 

A B2B Payment Agent blueprint is also in development, supporting supplier payments and reconciliation integrated with systems like ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), accounting and banking software.

Fintech and travel sectors align on agentic systems

Partners from travel and fintech sectors are already engaging with the platform’s potential. 

Karen Bolda, Chief Product and Technology Officer, B2B at Expedia Group, says: “We’re excited to team up with AWS and Visa to advance agentic architectures in travel for our B2B partners. 

"Through Amazon Bedrock AgentCore and Visa Intelligent Commerce, we can deliver next-generation travel experiences where exploration, booking and payment seamlessly connect through agents to simplify global travel.”

According to Saurav Sharma, Vice President of Product Management at Intuit: “We are excited to connect Intuit’s financial intelligence, Visa Intelligent Commerce and AWS’s agentic cloud capabilities. 

“We’re at the beginning of a powerful new collaboration that will allow us to build done-for-you experiences to help our customers make smarter, faster financial decisions year-round - not just at tax time - transforming how they manage money, plan for their future and achieve lasting financial freedom.”