Intuit Scales AI Ambitions as Sixth-Ranked Fintech

Intuit has secured the sixth position in FinTech Magazine's Top 100 FinTech Companies list, reflecting the Mountain View-based firm's transformation from a tax and accounting software provider into what CEO Sasan Goodarzi describes as an AI-driven expert platform serving consumers, businesses, and accountants across the globe.

The company posted revenue of US$18.8bn for fiscal year 2025, which ended 31 July, marking 16% growth year-over-year. 

Fourth-quarter revenue reached US$3.8bn, up 20% from the same period in 2024. 

The firm operates four core products: TurboTax for tax preparation, Credit Karma for personal finance, QuickBooks for business accounting, and Mailchimp for email marketing.

AI agents tackle financial management tasks

In July 2025, Intuit announced updates to its Enterprise Suite, introducing what it terms agentic AI experiences designed to automate accounting, finance, and payment workflows for mid-market businesses. 

The system includes a Finance Agent that provides reporting and scenario planning, an Accounting Agent that handles bookkeeping and transaction categorisation and a Project Management Agent that automates project setup and profitability targeting.

“Mid-market companies are turning to Intuit Enterprise Suite to reduce the cost and complexity of growing their business,” said Ashley Still, Executive Vice President of Intuit Mid-Market. 

“This release further streamlines multi-entity financial management and gives customers proactive business intelligence.”

The company's proprietary Generative AI Operating System, known as GenOS, now underpins these capabilities. In September 2025, Intuit disclosed that it had developed custom-trained Financial Large Language Models fine-tuned on financial datasets. 

These models deliver what the company reports as 5% improved accuracy and 50% reduced latency for some accounting workflows compared to general-purpose LLMs.

Revenue growth driven by TurboTax Live and online ecosystem

The Global Business Solutions Group generated revenue of US$11.1bn in fiscal 2025, growing 16%.

Within this segment, the Online Ecosystem component grew 20% to US$8.3bn. TurboTax Live, which combines AI capabilities with human tax experts, grew revenue 47% to US$2.0bn, representing approximately 40% of total Consumer Group revenue.

"We had an outstanding year in tax, including a significant acceleration in TurboTax Live revenue growth as we disrupt the assisted tax category," said Goodarzi in May 2025.

Credit Karma, acquired by Intuit in 2020 for approximately US$7.1bn, contributed US$2.3bn in revenue during fiscal 2025, growing 32%. The platform provides credit monitoring, financial recommendations, and access to financial products for consumers.

Technology infrastructure supports machine learning at scale

Intuit reports it holds 625,000 customer and financial attributes per small business and 70,000 tax and financial attributes per consumer. 

The company generates 60 billion machine learning predictions daily. It processes nearly US$1tn in money movement annually through its platform.

"We started investing in AI early. We declared our strategy to be an AI-driven platform at the end of 2018," said Sandeep Aujla, Chief Financial Officer, in October 2024. The company employs 18,200 people, including approximately 8,000 technologists who work on the platform's development.

Fiscal 2026 guidance projects continued expansion

For fiscal year 2026, Intuit has set guidance projecting revenue of US$20.997bn to US$21.186bn, representing growth of 12 to 13%. 

The company expects GAAP operating income of US$5.782bn to US$5.859bn, up 17 to 19%, and non-GAAP operating income of US$8.611bn to US$8.688bn, growing 14 to 15%.

"We delivered strong business outcomes for fiscal 2025, and we are proud of our progress across the big bets that delivered accelerated growth," said Aujla in August 2025. 

The firm has reorganised its business structure, combining the Consumer, Credit Karma, and ProTax divisions into a single Consumer business effective 1 August 2025.

The company faces ongoing competition from established players, including H&R Block in tax preparation and newer entrants in small business accounting, such as Bill.com and FreshBooks. 

However, its integration of AI capabilities with human expertise, combined with its scale across multiple financial services categories, positions it to maintain its ranking among the sector's leading technology platforms.