Sustainability: What Can Worldpay Learn From ekko?

Worldpay has announced a strategic collaboration with ekko that enables merchants to display the carbon footprint of customer purchases at checkout and offer optional charitable contributions.

The move positions the global payments leader as a sustainability-focused fintech at a time when 85% of retailers cite environmental responsibility as a business driver.

Transforming transactions into impact opportunities

The collaboration allows merchants using Worldpay's payment infrastructure to integrate ekko's carbon tracking technology directly into the checkout experience.

Customers will see the environmental impact of their purchase and can choose to add a small donation to support climate initiatives.

"Sustainable growth and meaningful social and environmental impact have become core priorities for our merchants in the EMEA," says Anatole Baboukhian, Head of Government Affairs and Corporate Citizenship at Worldpay.

"This collaboration with ekko allows us to provide our merchants with a tangible way to align with their customers' values, strengthen brand loyalty and unlock new opportunities at a time when responsible practices could make a difference and drive competitive advantage."

"Together, we're helping merchants turn sustainability impacts into a catalyst for long-term success."

Ekko: Scaling impact across EMEA

Ekko's platform provides real-time carbon tracking capabilities alongside integration with environmental organisations including Gold Standard, Tusk and Conservation International.

"At ekko, our goal is to ensure every purchase drives real progress for people and the planet," says Oli Cook, CEO and Co-founder of ekko.

"By collaborating with Worldpay and leveraging their reach across EMEA, we can seamlessly embed carbon footprint insights and positive environmental action into everyday transactions, reaching more merchants and consumers than ever before."

"This collaboration accelerates our growth and expands our impact, forging a ripple effect of sustainability across communities worldwide."

The partnership leverages Worldpay's processing infrastructure, which handles over 50 billion transactions annually across 174 countries and 135 currencies.

Meeting merchant priorities

The collaboration addresses merchant demand for sustainability tools that resonate with customers whilst supporting broader environmental goals.

Worldpay's scale provides ekko with access to merchants across multiple sectors and geographies throughout EMEA.

Oli emphasised that the partnership enables ekko to reach more merchants and consumers than would be possible through independent distribution channels.

The initiative marks Worldpay's latest move to integrate sustainability capabilities into its core payment technology offerings.

Anatole noted that the collaboration helps merchants align with customer values whilst potentially gaining competitive advantage through responsible business practices.

The partnership allows merchants of varying sizes to access sustainability tools that were previously difficult to implement at the point of sale.

Sustainable finance sector momentum

The partnership reflects broader momentum across the financial services sector towards embedding environmental considerations into core operations.

Recent data from ING shows a 48% increase in green loan transactions and 17% rise in volume compared to the second quarter of 2024.

The sustainable finance movement has gained significant traction as regulatory pressure and consumer demand drive financial institutions to direct capital towards environmentally responsible projects.

Companies such as EY have also called for more tangible action from companies to green principles as it released an analysis on data from the recently published COP30 report.

EY’s analysis outlines which industries hold the most potential for fintechs as the COP30 report outlines the consequences of a lack of action, with carbon markets representing a trillion-dollar opportunity.