People Moves: Emma Bauer, Chief Product Officer at Signicat

Signicat, the pan-European digital identity leader, has appointed Emma Bauer as its new Global Chief Product Officer. 

Joining the executive team at a pivotal time, Emma is tasked with scaling the company’s Software-as-a-Service (SaaS) platform as the industry prepares for significant regulatory shifts, specifically eIDAS 2.0 and the Anti-Money Laundering Regulation (AMLR). 

Emma's career that began in development, providing her with a technical foundation that is often rare at the executive level.

She has built a reputation for scaling product organisations within high-growth, sophisticated technology environments. 

This blend of technical roots and strategic leadership was a primary driver behind her appointment.

At Signicat, Emma will oversee a product portfolio that has been significantly expanded through eight strategic acquisitions. 

The platform is designed to navigate the fragmented European landscape, where digital identity habits vary wildly – ranging from the daily eID usage common in the Nordics to the distinct onboarding requirements found in Southern Europe. 

Her role involves managing this ‘one-stop-shop’ to ensure businesses in highly regulated sectors can expand across borders without friction.

Asger Hattel, CEO of Signicat, says: “We are operating a highly sophisticated, innovation-driven one-stop-shop proposition to our customers, solving one of Europe’s biggest challenges: cross-border digital trust.

“For this, we needed a well-reputed scale-up leader who combined strong CPO experience with unique technical roots. An individual with the ability to push both shorter time-to-market, innovation and new methods with all the toolkits the AI era has to offer. 

“Beyond Emma’s impressive technical roots and product expertise, there is a very strong cultural match. 

“Her proven ability to empower and manage high-performing, distributed teams across different regions makes her key to taking Signicat to the next level in our scaling journey.”

In her new capacity, Emma will focus on the company’s future product strategy, particularly regarding AI integration and maintaining compliance with stringent regulations.

“Digital identity is the foundation of a modern society, but the varying consumer behaviour and impending regulations across Europe create an incredibly intricate puzzle for businesses to solve,” Emma says.

“Signicat has uniquely positioned itself to solve this by providing a unified platform that manages cross-border transactions.

“This is an exciting scaling phase and I am thrilled to help shape the future of trust across Europe and beyond.”