Football & FinTech: Inside Revolut's Man City Sponsorship

Manchester City has today announced a significant expansion of its partnership with Revolut, naming the global fintech leader as the Official Back of Shirt Partner for both its men’s and women’s first teams.

Building on a relationship with the women’s team that began in January 2025, the multi-year agreement represents a deeper integration of digital banking technology into the infrastructure of football.

The Revolut brand will now feature on the back of the men’s playing shirts during domestic cup matches, as well as across Women’s Super League (WSL) and cup fixtures.

The branding will also extend to selected training wear, marking a major visibility boost for the fintech firm as it nears its goal of 100 million customers.

Beyond the badge: Financial integration

Unlike traditional sponsorship deals that focus purely on logo placement, this collaboration embeds Revolut Business into Manchester City’s financial operations.

The club will implement Revolut Pay – a secure checkout tool – allowing fans to earn RevPoints on their spending at various club touchpoints.

“We’re incredibly proud to become the Official Back of Shirt Partner of Manchester City men’s and women’s first teams," says Antoine Le Nel, Chief Marketing and Growth Officer at Revolut.

"Both Revolut and Manchester City are built on a shared DNA of high performance, infinite ambition and a desire to go where others have never gone before - and that’s why it makes sense to expand our partnership.

“We aren’t just putting our logo on a shirt; we’re integrating Revolut into the heart of fan experiences at the club, ensuring City fans enjoy the same fast, seamless and rewarding interaction with their football club as they do with their finances.”

For the fintech firm, the move is an opportunity to showcase its high-frequency payment rails and loyalty ecosystems within a high-traffic environment.

The partnership also introduces tangible digital products for the club’s fanbase. From today, four co-branded virtual cards will be available within the Revolut app for customers across the UK and Europe, designed to bridge the gap between everyday finance and sporting passion.

Enhancing the fan experience

The expanded deal follows a series of successful activations with Manchester City Women, including matchday takeovers. Peter Laundy, Senior Vice President of Partnerships, City Football Group, says: “Since early 2025 – when Revolut marked their first investment in women’s football by becoming a partner of Manchester City Women – we have enjoyed working together to deliver special moments for our fans and Revolut customers.”

“We’re incredibly proud to have expanded that relationship today and be the chosen partner for Revolut as the brand looks towards men’s football. Through this collaboration and the integration of Revolut expertise and technology, we’ll look to improve fan experience and operations and offer unique opportunities for future engagement with the Club.”

The move reflects Revolut’s broader strategy of using sports as a vehicle for growth, with existing investments across motorsport, rugby and basketball. By positioning itself at the intersection of sport and finance, the company aims to move beyond traditional banking perceptions.