Apiture is a digital banking company headquartered in Wilmington, North Carolina, that serves community and regional banks and credit unions in the US market. Its job is to enable digital engagement between financial institutions and their customers.
COO Chris Cox explains that the US banking market is very large and competitive, with up to 9,000 banks and credit unions all competing for the same customers, the same deposits, and the same loans.
“Research clearly shows that for all businesses, including financial institutions, digital engagement is paramount,” says Cox.
“Consumers are willing to change financial institutions on a frequent basis for a better digital experience. That means innovation is necessary to allow our clients to compete in the market by creating new and better user experiences and digital engagements. It's our job to bring that technology to financial institutions in the US in a meaningful way.”
One of the main challenges any fintech faces – especially in a vast market like the US – is having a point of difference, a unique selling proposition. Digital banking is an increasingly crowded industry, and standing out from the competition is essential to survive and thrive. So what makes Apiture different from the rest?
Despite its tender years, Apiture provides the operational efficiency of a mature company, coupled with the agility of a startup – something vital in the fast-moving world of fintech.
Company culture is also essential for success.
“We built this company specifically so that we could be a great partner to financial institutions in the US market,” explains Cox. “We created a team, processes and tools all geared specifically toward being real partners to our clients. This is a relationship business that we're in. And we take that very seriously.
“We've also focused a lot on our company culture. When we built the company, the idea was if we create a great place to work where people get excited to come to work every day, that directly translates into happy and satisfied clients.”
“Our job is to create a seamless digital experience that allows financial institutions to engage with their customers. We do that by building a great solution. We do that by integrating partners and solutions. And we do that well.”
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