Financial Institutions in the US have always prided themselves on personal customer service. With the demise of many brick and mortar branches and face-to-face interaction, many of these institutions may feel like there is a growing gap between them and their valued customers – but it does not have to be that way. In fact, these financial institutions could provide even better, more individual experiences thanks to smart technology.
Apiture is a digital banking company headquartered in Wilmington, North Carolina, that serves community and regional banks and credit unions in the US market. Its job is to enable digital engagement between financial institutions and their customers.
Apiture’s flexible, highly configurable consumer and business banking solutions meet a wide range of financial institutions’ needs. Innovative data intelligence and embedded banking strategies help to level the digital playing field with larger institutions.
COO Chris Cox and EVP of Innovation Daniel Haisley explain how.