Based in San Francisco, the technology capital of the world, Recurly is being used by thousands of innovative customers across digital media, streaming, publishing, SaaS, education, consumer goods and professional services to unlock transformational growth using subscriptions.
The company’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimise their subscriber lifecycles with ease.
There’s a reason why industry-leading organisations including Twitch, TIME, Paramount, Lucid and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues – future-proof their recurring billing and revenue management – and recover billions of dollars in lost revenue due to churn.
Recurly recovering billions for customers
Recurly successfully recovered an eye-watering US$1.2 billion in subscription revenue during 2023 for its customers around the globe.
This represents a 20% increase on 2022, when the firm recovered $1bn thanks to its churn management solution.
Recurly contends that new subscription businesses leveraging the full suite of its solution can anticipate a potential revenue lift of 8.6% in the first year by closing numerous points of inefficiency and leakage.
“Recurly takes great pride in returning an additional US$200 million to our customers in 2023 as we continue to meaningfully advance our industry-leading churn management solution,” says Jonas Flodh, Chief Product Officer at Recurly, on the encouraging new figures.
“In today’s economy, every dollar counts – and it’s not just about money. The most successful subscription brands know that providing a seamless payment process with no disruption in service ultimately provides a positive experience, leading to long-term subscriber relationships.”
Harnessing years of transactional data
Thoughtful proactive and reactive churn management solutions that deploy a full array of strategies should be deployed by subscription businesses to minimise the risk of lost revenue.
These include advanced automation and machine learning to anticipate payment issues and remove friction in the payment experience.
While some subscription platforms leverage static rules, Recurly combines years of transactional data to feed its AI-powered transaction retry models to predict and recover potentially lost revenue.
“In the last year, we released many new features to improve subscriber retention and revenue recovery,” adds Flodh.
“One of the exciting updates this year is to include proprietary benchmark reporting as part of our built-in dashboards – comprehensive insights on the health of subscription businesses delivered directly within the Recurly platform, real time.”
Joe Rohrlich in as Recurly CEO
Soon after the dawn of 2024, Recurly welcomed Joe Rohrlich as its new CEO.
Rohrlich can boast an impressive track record of proven leadership, and brings a wealth of experience in scaling technology companies and a demonstrated ability to accelerate growth.
Most recently he was CEO at Top Hat, a leading higher education engagement platform which partners with students, faculties and administrators at more than 750 colleges.
“Recurly has an innovative platform and has successfully partnered with world-class brands in the fast-moving subscription industry,” comments Rohrlich. “I look forward to building on this position of strength and leading its next phase of growth.
“We have a terrific team, dedicated to customers’ and partners’ businesses, a platform built for scale, and a growing market need for our leadership. It’s an exciting time at Recurly.”
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