Apr 23, 2021

Liberis announces partnership strategy shift for SME finance

Joanna England
2 min
Liberis announces partnership strategy shift for SME finance
Liberis, the UK-based fintech that finances small businesses will only fund SMEs through partnerships...

Liberis, the London-based global embedded finance platform, has announced a new strategy shift that will only see it fund SMEs via partnerships and collaborations with ecommerce and payments companies.

The fintech, which was founded in 2007, has financed more than 17,000 SMEs worldwide to date and previously provided direct finance services to small businesses.

Following its recent expansion into Denmark, Liberis is now offering revenue-based financing for an estimated 34,000 local small to medium-sized enterprises. The company has also made the Tech Nation Future Fifty list, cementing its position as o ne of the UK’s leading fintech businesses.  

Liberis is now active in seven countries across three continents and has funded SMEs globally with $700M through 40K transactions. The fintech is also now the largest provider of revenue-based financing options for Danish SMEs.

Bigger marketplace for Liberis

According to reports, the fintech has enjoyed healthy growth over the past decade. To date, the company has raised a total funding amount of £200M. The UK firm has more than 30 global partners including ecommerce platforms, payment processors, SaaS providers, online marketplaces and ISOs.

The move into Denmark and the move to operate through partnerships will expand the company’s marketplace potential.

Speaking about the decision to only offer finance to SMEs via partnerships, Rob Straathof, CEO Liberis explained, “Today, only 2 5% of SMEs that apply for funding through banks are successful. Liberis has proven that the businesses that get rejected by traditional banks are suitable for pre-approved financing.”

Straathof said that up until now, Liberis has been offering SMEs revenue-based finance directly, as well as through partners. However, through its growing partner ecosystem it can reach far more SMEs, and the economies of scale enables the fintech to pass on savings to their users.

He continued, “By getting a different view of customers’ businesses through revenue data, we can pre-approve personalised financing offers that work for everyone. 

“This system works: we are seeing an 80% renewal rate from SMEs who are able to access the funds they need through the services they already use.” 

Pedram Tadayon, Chief Commercial Officer for Liberis, said the fintech’s entry into Denmark, which is ju st emerging from a nationwide lockdown, presents a wealth of opportunities for Liberis and small to medium-sized businesses alike. “We are thrilled to be able to provide its [Denmark’s] owner-managed businesses cashflow support for staff, stock, and utilities.

“We are excited to now be the largest revenue-based finance (merchant cash advance) provider in Denmark, offering a much-needed solution and new approach to help local businesses fund their growth.”

Straathof added, “Our partners are adding a new value stream to their customers, and everyone is happy.”

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Jun 18, 2021

The Ultimate FinTech & InsurTech LIVE Event

3 min
We release three new speaker names for the FinTech and InsurTech virtual conference that can’t be missed, streaming live from London

From October 12th-14th, 2021, BizClik’s FinTech & InsurTech event will bring together influential executives from around the world. Streamed live from Tobacco Dock, London, this three-day event will be an excellent way to finish the year strong, gaining the confidence your company needs to move forward into the future. 

With keynote addresses from global leaders, dynamic roundtable discussions, and extensive networking opportunities, FinTech & InsurTech 2021 will expand your network, deliver insight, and enhance your organisation’s reach. 

Already confirmed speakers include Colin Payne, VP & NextGen FS Global Lead at Capgemini; Dipu KV, President and Head of Operations & CX at Bajaj Allianz General Insurance Company; Bryan Caroll, CEO at TNEX; and Lucy Demery, Managing Director at Barclays.

The event will include:


  • Keynote addresses from respected industry leaders
  • Dynamic live roundtables (inc. Q&A)
  • Fireside discussions
  • Inspirational Speakers & Presentations
  • Extensive networking opportunities



Meet the Speakers

Each week, from now until the event, we’ll be announcing the latest speakers who are set to grace our physical or virtual stage, prepared to share their knowledge and insight with attendees. 

Our second batch consists of:


Scott Abraham

Currently the Senior Vice President of Business Development & Fintech for Mastercard UK & Ireland, a position he’s held since 2014, Abraham describes himself as “a proven and successful senior sales leader with experience across a wide range of industries, sectors, and channels.” 

Graduating from the University of Northampton in 1994 with a BA in Economics and Law, he worked for nine years at Sainsburys - eventually responsible for banking the company’s revenue and running its ATMs - and then Barclaycard for three years as Head of Client Management. In 2007, Abraham became VP of Client Management at American Express, and then VP and GM Global Supplier Relations EMEA in 2012.

In his current role at Mastercard, Abraham is accountable for the acceptance of all payments and products through all channels, devices, and technologies across UK and Ireland. In addition, he oversees the deployment of innovative new payment tech within the region.


Alistair Fraser-Hawkins

Fraser-Hawkins’ role as CEO, UK Corporate, at Marsh McLennan is the continuation of a long and successful insurance career, which has included being London Sales Director for JLT Group and Branch Director for Willis Towers Watson.

Marsh prides itself on being a company that hires top-tier talent, does work that impacts peoples’ lives, and offers its employees the opportunity to make a difference. This is clearly an attitude that aligns with Fraser-Hawkins’ own values; regarding the insurer’s UK Young Professionals initiative, a support network to help young professionals in their development, he said:

"I am passionate about developing talent and our Young Professional CRG provides a brilliant community for our Young Professional colleagues to discuss key issues relevant early in their careers, as well as an environment to promote the skills, learning and network for success."


Mike Massaro

Massaro is currently the CEO of Boston fintech Flywire, a role he took on in 2013. He first joined the team in 2012 as VP of Business Development, but it wasn’t long before his entrepreneurial skills were redirected to leading the entire company’s high-growth strategy worldwide.

An expert in domestic and international payments and billing, enterprise technology sales, strategic alliances, enterprise software, SaaS, product management and marketing, and much more, Massaro is a consummate finance professional whose credentials befit the leadership of a prominent global payments fintech.

His previous positions include Consultant at PwC and Product Line Manager at Oracle, and he maintains a Mentor role at startup accelerator MassChallenge. He graduated magna cum laude from Babson College with a BS in Information Systems and Finance.


This event is set to be one of the year's most unmissable. If you want to get leading perspectives on the future of fintech and insurtech, go to Eventbrite and purchase your tickets now.

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