Worldline and BRIDGE: introducing modern transport ecommerce

By William Girling
Two payments and transactions services companies - Worldline and BRIDGE - have partnered to accelerate the potential of mobility-as-a-service (MaaS...

Two payments and transactions services companies - Worldline and BRIDGE - have partnered to accelerate the potential of mobility-as-a-service (MaaS).

Specifically, BRIDGE will be integrating elements of its payment orchestration system into Worldline’s ecommerce platform for UK rail.

As consumer experience is continually shaped by exemplars of the digital experience (such as Amazon), these two collaborators are acutely aware that expectations for an equivalent in transport-based ecommerce are growing.

“We recognise the evolution of digital payments is still in its infancy, and set about creating the technologies that merchants need to retain flexibility, stay in control and stay ahead,” states BRIDGE on its website.

Collaboration for innovation

Worldline’s ecommerce platform features a host of different services, including route planners, reservation systems, accounting, digital payments and more. 

By partnering with BRIDGE, the company hopes to unify its transaction solutions for the travel and transport industry.

“We believe in collaboration for innovation, ensuring that, through our partnerships, we always have the most inventive technologies built into our solutions. 

“Working with BRIDGE’s specialist strength in payments integration and control means that we will be quicker in bringing a more agile and resilient payment ecosystem offering to our customers. It aligns with the Worldline vision of payments for a trusted world,” commented James Bain, CEO, Worldline UK & Ireland.

Developing MaaS

Central to this development is MaaS; envisioning a world where consumers opt for fast and convenient public transportation services instead of private vehicle ownership, Worldline and BRIDGE are determined to build the tech infrastructure needed to sustain this idea.

According to Brian Coburn, CEO at BRIDGE, the company’s technology will add connectivity, resilience and flexibility to Worldline’s platform:

“For transport companies and their customers, the ticketing system is so much more than a permit to travel, it’s a key part of the customer journey. Given its influence on trust and satisfaction, we see payments as an engine for opportunity and differentiation today and into the future. 

“Through our partnership with Worldline, we look forward to seeing our innovation at work within a world-class transport ecommerce system and showcasing its impact on a frictionless customer experience.” 

Share

Featured Articles

Moody’s: Financial Crime at Shell Companies – The Key Signs

In this deep dive, Moody’s Analytics' Senior Director Ted Datta details how to tell if a shell company is being used for financial crime…

EU Council Adopts Instant Payments Regulation

The Council of the European Union has adopted new regulation that will make instant payments in the euro currency available to all EU and EEA members

Ericsson and HPE Partner to Launch Fintech Cloud Services

Announced at MWC 2024, Ericsson is collaborating with Hewlett-Packard Enterprise (HPE) to deploy fintech cloud services on HPE GreenLake

Capital One's Takeover of Discover: All you Need to Know

Financial Services (FinServ)

Sustainability LIVE Net Zero: Sustainable Finance Insights

Sustainability

EPAM: 96% of Consumers Happy With AI in Banking

Banking