Lyca Mobile: Improving Dealer Experience with Euronet’s epay

The mobile virtual network operator (MVNO) market continues to evolve as digital payments reshape the telecommunications landscape. 

MVNOs, which lease network capacity from traditional mobile operators to provide services under their own brand, face increasing pressure to digitise their dealer networks and payment systems to remain competitive.

This transformation has led to a wave of partnerships between MVNOs and payment processors, as operators seek to streamline their operations and improve dealer efficiency. 

With this in mind, leading MVNO Lyca Mobile has expanded its partnership with Euronet's digital payments division epay to enhance its dealer network operations across multiple markets.

Supporting a digital payments evolution

The collaboration, which spans the US, Europe, the UK and Australia, centres on the integration of Lyca Mobile's services into epay's Webpos retailer platform. 

Webpos functions as an enterprise transaction system that processes real-time mobile subscriber activations and related transactions for retail partners.

Jay Cisinsky, Executive Vice President of Sales at epay North America, says: “We are thrilled that the enhanced solution we have jointly developed is elevating our partnership with Lyca and enriching the sales opportunities for Lyca's retailers through the full capabilities of our platform.”

The platform stands to provide retailers with access to mobile operator plans, a marketplace for devices and SIM cards, subscriber account top-ups and training tools. The system can also enable better SIM activation, the process of activating a SIM card so it can connect to a network.

Euronet, which acquired remittance company Ria in 2007, has worked to significantly expand its digital payments infrastructure across 64 countries. 

The company processes transactions for more than 1,000 brand partners through its epay division, via commerce, e-commerce and m-commerce. 

Within this, epay serves as an end-to-end solution provider, delivering technology infrastructure to enable payment solutions for partners and customers worldwide. Its network connects brands with consumers through retail contact points across its markets.

Lyca targets US expansion

The partnership follows Lyca Mobile's recent integration with Revolut Pay, a digital banking platform, to automate payment processing for its prepaid mobile services. 

This, alongside epay, form part of Lyca Mobile’s enterprise strategy to partner with financial services companies to support the growth of mobile services, whilst also expanding its presence across the US.

Gillian Carlton, Sales Director at Lyca Mobile USA, says: “Our renewed partnership with epay Webpos marks an exciting milestone in our mission to provide our dealers with a more efficient and accessible platform.

The partnership with Euronet aims to streamline dealer access to Lyca Mobile's services, including unlimited communications packages and promotional offers. The system also incorporates epay's commission structure, which processes payments to dealers in real-time.

It also merges Lyca Mobile's pricing structure with epay's instant commission model, designed to improve operational efficiency for dealers. This integration enables real-time processing of both customer activations and dealer compensation.

Dealers using the Webpos platform will gain enhanced access to Lyca Mobile's product range, including its unlimited talk, text and data plans. The system also facilitates access to seasonal promotions, supporting both physical retail and online sales channels.

A partnership like this ultimately reflects the broader trend in mobile telecommunications towards digital payment integration. As mobile adoption increases, payment providers like Euronet have adapted their infrastructure to support digital growth and evolving customer requirements.

Gillian adds: “This collaboration is a significant step forward in enhancing the overall dealer experience and reinforcing our commitment to customer satisfaction.”

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