global payments
Jun 1, 2020
Matt High

FinTech profile: Braintree - the global payments partner

Braintree is an innovative payments platform that uses technology and scalable solutions to reach more buyers and drive higher conversion

Braintree off...

<h3 dir="ltr">Braintree is an innovative payments platform that uses technology and scalable solutions to reach more buyers and drive higher conversion</h3>

<p dir="ltr"><a href="">Braintree</a&gt; offers its users innovation, experience and scale.&nbsp;</p>

<p>The fintech is the only payments platform that delivers <a href="//">PayPal</a&gt;, <a href="//">Venmo</a&gt;, digital wallets such as <a href="">Google Pay</a> and <a href="">Apple Pay</a>, and credit and debit cards on one seamless integration.&nbsp;</p>

<p>Braintree is a PayPal service, meaning that its pioneering and innovative attitude to payments is backed by one of the world’s largest and most trusted fintech brands.&nbsp;</p>

<p>The origins of the business date back to 2007, when it was formed in Chicago; it launched its first payments platform in 2010.&nbsp;</p>

<p>Braintree brought Venmo into its business two years later, with the view to power next-generation payment offerings.&nbsp;</p>

<p>A year after, in 2013, the company was acquired by PayPal with the goal of providing world-class payments globally.&nbsp;</p>

<p>Today, the brand is the payments platform of choice for globally recognised brands including Uber, Dropbox and yelp.&nbsp;</p>

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<h4>Stellar support and innovative concepts</h4>

<p>Braintree provides a host of global commerce tools that allow entrepreneurs to build businesses, accept payments and enable commerce for their own users.&nbsp;</p>

<p>These are, says the business, “the simplest way to get paid for your great ideas - across any device, and through almost any payment method”.&nbsp;</p>

<p>The business is based in seven locations globally - Chicago, New York, San Francisco, Austin, London, Sydney and Singapore.&nbsp;</p>

<p>Through this network of support, merchants in close to 50 countries or regions around the world can accept, split or enable payments in more than 130 currencies.&nbsp;</p>

<p>In so doing, these users gain a significant advantage. For example, the company’s platform drivers higher conversion by making it easy for buyers to pay with solutions via web and mobile.&nbsp;</p>

<p>By using Braintree, merchants can offer a seamless payments experience, host all popular payment methods and increase brand affinity and loyalty.&nbsp;</p>

<p dir="ltr">And, because Braintree ensures a seamless payments function, business operations are streamlined significantly.&nbsp;</p>

<p>For example, use of its payments platform reduces integration costs, automates processes thus freeing resources, and allows the meeting of industry standards for PCI compliance.&nbsp;</p>

<p>Braintree can also accelerate global scaling opportunities for users. Through the use of its technology and insight, for example, merchants can find new revenue streams and market segments.&nbsp;</p>

<p>This includes access to more than 250 million active PayPal accounts in over 200 markets.&nbsp;</p>

<h4>Braintree products</h4>

<p>Services are delivered through several products. There are:&nbsp;</p>

<ul dir="ltr">
<li>Braintree Direct: allows accepting and processing of online payments on Android, iOS and the internet and helps increase conversion with a seamless checkout experience</li>
<li>Braintree Extend: a flexible set of data sharing tools that allows users to securely connect with partners or service providers to manage and grow business operations</li>
<li>Braintree Auth: a solution that allows merchant service providers to connect with Braintree merchants to take actions on their behalf.</li>
<li>Braintree Marketplace: a scalable payments solution for marketplace businesses that features customisable APIs suited to each marketplace business.&nbsp;</li>

<p dir="ltr"><strong>Find out more about Braintree here.</strong></p>

<p><em>For more information on all topics for FinTech, please take a look at the latest edition of&nbsp;<a href="">Fin… magazine</a>.</em></p>

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