Etisalat and Noor Bank launch eWallet in UAE

By Amber Donovan-Stevens
Etisalat and Noor Bank have partnered to launch eWallet. The new digital payment service aimed at empowering UAE customers by having a speedy and access...

Etisalat and Noor Bank have partnered to launch eWallet. The new digital payment service aimed at empowering UAE customers by having a speedy and accessible service. The eWallet service has been provided by fintech company Digital Financial Services.

Saleh Abdullah Al Abdooli, CEO, Etisalat Group, said: “Capitalising on the current digital wave, Etisalat has transitioned to an integrated ICT solutions provider by digitising consumer needs across our markets.”

“This is in line with the transformation of the telecoms industry, which has enabled consumers to adopt increasingly tech-savvy lifestyles, businesses to change the way they operate and deliver value, and governments to offer ever-smarter solutions on the route towards smart governments and cities. Our powerful digitally inspired vision ‘To Drive the Digital Future to empower societies’ has opened the doors of innovation by facilitating multiple modes of digital interaction that are customer centric and improve the overall experience,” he added.

The eWallet will register customers, both individual and corporate, allowing them to carry out merchant, bill and salary payments amongst many more. 

“Mobile banking today has the potential to be a game-changer, rapidly gaining ground across the globe and opening up a new dimension for daily transactions undertaken by consumers. This new digital mobile service will usher in a new era of digital payments in the country, changing the very definition of service for both the telecom and banking sector.

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“This was made possible due to the continuous investments by Etisalat’s and Noor Bank’s infrastructure to enable a conducive ecosystem that is compliant, robust and flexible to provide a cashless future to all our customers,” Al Abdooli concluded.

Customers will be able to access their account from the all, understand their balance and make financial transfers. 

John Iossifidis, CEO of Noor Bank, said: “Noor Bank is committed to championing a robust digital payments landscape in the UAE. The launch of the eWallet solution, in partnership with Etisalat, is well aligned to our strategy of innovation and digital transformation. This first-of-its-kind partnership aims to develop a comprehensive eco-system in the digital wallets space regulated by the Central Bank of the UAE.”

He added: “At Noor Bank, we pride ourselves on adopting collaborative business models that deliver greater value for our customers. We are pleased to partner with Etisalat to accelerate the use of fast, secure and convenient cashless payments across the nation through the eWallet.”

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