Conferma: On a Mission to Simplify Global Payments

Conferma, which has undergone a major rebrand, was acquired by Sabre Corporation in 2022, prior to receiving a minority investment from Mastercard

As a pioneer in virtual card technology, Conferma’s mission is clear: to simplify global payments, making it easy for any company—wherever they are in the world—to connect and do business. 

For almost 20 years, the firm has been providing the technology required to enable organisations covering diverse ecosystems to fulfil their growth potential.

Even amidst a major rebranding initiative, Conferma, formerly known as Conferma Pay, remains dedicated to streamlining payment processes, with a focus on the travel industry. 

“Conferma has been the leader in driving virtual payments growth for almost two decades,” comments Jason Lalor, CEO at Conferma. “Having been in position for the last 12 months, it’s clear we have incredibly talented people and industry-leading products.

“Our focus is to continue to strengthen and serve the travel ecosystem, while also utilising our underlying technology to connect new ecosystems in areas such as account payables and procurement. Additionally, we will continue to invest and lead in invoice reconciliation with our Snap+ product in 2024 and beyond.”

Powering seamless payments

Founded in 2005, Conferma is, in its own words, the world’s “foremost provider” of virtual payments technology, empowering businesses to seamlessly connect and pay. 

It applies advanced technology to make payments quick and simple, enabling organisations to focus on business efficiency and growth. 

In the travel industry specifically, Conferma connects issuers to hundreds of travel management companies, more than 175 online booking platforms and several dozen card issuers.

What’s more, the company is fully integrated with all major card schemes and serves more than 50 banking partners that issue Conferma-generated virtual cards.

Conferma’s rebrand comes after Sabre Corporation, the leading travel software and technology giant, acquired the business in 2022, which was followed by payment technology powerhouse Mastercard making a minority investment.

Delivering innovative solutions

Conferma has long recognised the challenges posed by outdated payment systems.

Its commitment, therefore, is to deliver innovative solutions that enable faster, simpler payments, unlocking untapped opportunities for businesses worldwide.

Emphasising Conferma’s dedication to driving digital transformation in payments, Lalor continues: “Our goal is to apply technology to break down barriers and advance connectivity in the global business landscape. 

“With our extensive ecosystem and unparalleled footprint in the travel marketplace in particular, Conferma is uniquely positioned to serve as a central network facilitating seamless transactions between businesses and their banking partner of choice.”

Conferma’s expansion continues

In line with its commitment to enhancing customer experience, Conferma has introduced an enhanced customer service function, providing round-the-clock dedicated support 24 hours a day, 365 days a year. 

The launch of such a resource underscores the company’s commitment to ensuring smooth and simple use of its virtual card technology by businesses worldwide.

Meanwhile, Conferma's reshaped commercial team, led by Chief Commercial Officer Sonya Geelon, is poised for further growth and expansion in key regions.

With the appointment of Ben Alderman as Regional Director of North America and Head of Travel, and the promotion of Adam Williams to Head of Commercial in Asia Pacific, Conferma appears well-positioned to innovate and drive its offerings to new heights.

Discussing the bolstered team, Lalor adds: “These senior appointments put us on a really strong footing to innovate and expand our offering, and I’m delighted they are part of our growing expert team.”


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