Startup spotlight: Vivid turns spending into rewards
Although still a young company, it was founded and launched in Germany in 2019, founders Artem Yamanov and Alexander Emeshev bring over 30 years of combined experience within the tech and financial services sectors.
At its core, Vivid is about the democratisation of modern digital banking and providing everyone with the opportunity to manage and grow their money. As stated on the company website:
“We saw zero or sometimes even negative interest rates on deposits and how customers were struggling with fruitless efforts to grow their savings. Many people believe that saving and building wealth is only available to a selected few, but we wanted to change this.”
Doing more for customers
Vivid currently offers of account: Vivid Standard and Vivid Prime. While the latter costs €9.90 per month to maintain (following a three-month free trial), the former is free and includes a range of the premium offering’s benefits. These include but are not limited to:
- A distinctive metal bank card
- 10% cashback through the
- Fee-free international payments
- Budgeting and spending forecasts
- A deposit guarantee of up to €100,000
Vivid Premium augments several aspects of Standard and adds exclusive benefits too, such as:
- 3% cashback on all purchases in restaurants and cafes outside of Europe
- 1% cashback on all purchases outside of Europe
- Live exchange rates in over 100 local currencies (only 40 with Standard)
- Free cash withdrawal up to €1,000 (€200 with Standard)
Making investment easier
Users will be able to download a dedicated app allowing them to buy and sell US and EU stocks on-the-go.
Providing customers with fee-free investment opportunities in the US market and charging only a small flat fee for the EU, the company is proposing a streamlined, efficient and fully digital service wherein money can be invested and withdrawn in seconds.
“We founded Vivid wanting to bring a colourful and an entirely different experience into modern banking,” summarises the company.
“Banking needs to put the customer first and in control. With our knowledge and experience, we strive to help our customers earn, grow, and increase their capital. Online banking needs to be very easy and on the other hand, very safe. Vivid is a financial platform that lets customers live their economic lives to the fullest.”
Citizens Bank and Bizagi webinar: Meet the speakers
In Citizens Bank’s upcoming webinar, the company will discuss how digital transformation has enhanced critical banking processes.
Having provided an overview of the and the to be discussed, we’d now like to properly introduce the speakers: , Senior VP at Citizens Bank; , Professional Services Director at Bizagi; and , Senior Director at Blue Prism.
Now in his tenth year at Citizens Bank, Dixon heads up the company’s Consumer Banks Intelligent Automation initiatives. Prior to joining, he held previous roles in finance as a COO and a consultant. Dixon also held the rank of Sergeant in the US Army.
Rhule has had a diverse career that include roles at Nike, FedEx, the US HSS, and more, however a common thread has been his skilled application of technology.
Holding Masters degrees in both IT Systems Management and Project Management (both from Keller Graduate School of Management), Rhule joined Bizagi in 2019. As such, he seems to be a natural asset for the company’s mission of creating synergy between businesses and IT.
Finally, Jain joined Blue Prism in 2020. He held a variety of executive positions throughout a long and impressive career. In addition to working at Blue Prism, Jain is also an incumbent Instructor in Intelligent Automation at the University of Toronto.
Jain’s value to Blue Prism is obvious: the company is positioning itself as a leader in intelligent automation, unlocking opportunities for operational efficiency for over 1,800 businesses across 150 countries.