Startup spotlight: Vivid turns spending into rewards
Although still a young company, it was founded and launched in Germany in 2019, founders Artem Yamanov and Alexander Emeshev bring over 30 years of combined experience within the tech and financial services sectors.
At its core, Vivid is about the democratisation of modern digital banking and providing everyone with the opportunity to manage and grow their money. As stated on the company website:
“We saw zero or sometimes even negative interest rates on deposits and how customers were struggling with fruitless efforts to grow their savings. Many people believe that saving and building wealth is only available to a selected few, but we wanted to change this.”
Doing more for customers
Vivid currently offers of account: Vivid Standard and Vivid Prime. While the latter costs €9.90 per month to maintain (following a three-month free trial), the former is free and includes a range of the premium offering’s benefits. These include but are not limited to:
- A distinctive metal bank card
- 10% cashback through the
- Fee-free international payments
- Budgeting and spending forecasts
- A deposit guarantee of up to €100,000
Vivid Premium augments several aspects of Standard and adds exclusive benefits too, such as:
- 3% cashback on all purchases in restaurants and cafes outside of Europe
- 1% cashback on all purchases outside of Europe
- Live exchange rates in over 100 local currencies (only 40 with Standard)
- Free cash withdrawal up to €1,000 (€200 with Standard)
Making investment easier
Users will be able to download a dedicated app allowing them to buy and sell US and EU stocks on-the-go.
Providing customers with fee-free investment opportunities in the US market and charging only a small flat fee for the EU, the company is proposing a streamlined, efficient and fully digital service wherein money can be invested and withdrawn in seconds.
“We founded Vivid wanting to bring a colourful and an entirely different experience into modern banking,” summarises the company.
“Banking needs to put the customer first and in control. With our knowledge and experience, we strive to help our customers earn, grow, and increase their capital. Online banking needs to be very easy and on the other hand, very safe. Vivid is a financial platform that lets customers live their economic lives to the fullest.”
TrueLayer launches new verification API
TrueLayer, the leading, London-based open banking solution fintech, has announced the launch of its new Open Banking API verification solution.
According to reports, the technology combines open banking with machine learning (ML) to make the onboarding process seamless and fast.
Fast processing in Open Banking
Results show its success rate is currently 20% higher than credit bureaus because it generates reports in seconds rather than the traditional manual, bank statement checks that can take days to complete.
TrueLayer also says the technology simplifies the payment setup and transactions by pre-verifying customer’s details.
Another advantage is that existing providers have access to raw data that requires businesses to build and maintain their own logic to verify that the customer’s name matches their name on file at the bank.
The verification logic sits on top of open banking rails and matches the name given via the onboarding, along with the name held at the bank. It, therefore, offers a single feed that provides an immediate and highly accurate response regarding whether their user’s account has been verified.
Open Banking in the UK
Open Banking has seen a surge in popularity since March 2020. Data shows that the technology is being used 12-fold more than it was two years ago. Banks in the UK are now handling more open banking payments volume in a single month than the amounts measured in the whole of 2019.
TrueLayer says many of its clients are using the Verification API, including Authologic, a Y Combinator-backed provider of identity verification solutions.
Ossama Soliman, Chief Product Officer at TrueLayer, said the verification breakthrough makes a huge difference to both businesses and customers because verification is the first step to onboarding a new user and yet it can often take days to verify an account owner using traditional methods.
He explained, “Their security is questionable, they’re prone to errors and they take forever. It doesn’t need to be that way. With the verification API, we’ve built on top of open banking to create a faster, more secure, and more accurate approach to verifying a user’s account. It serves businesses across multiple industries, including financial services, PSPs, wealth management and trading, marketplaces, property, and iGaming.”
Speaking about the new technology, Jarek Sygitowicz, co-founder of Authologic explained, “Whether you are a fintech, a marketplace, or an ecommerce platform you want to deliver the best possible onboarding experience.
He added; “We are aggregating different identity verification methods and we are big supporters of using open banking thanks to its ability to make the entire process more intuitive.”
The TrueLayer verification API delivers:
• A faster onboarding process, cutting time from three days to three clicks.
• The API coverage spans all major banks, resulting in a 22.5% higher success rate compared to other credit check methods.
• Prevents fraud through its embedded strong customer authentication (SCA) within the bank verification process.
• Offers a better user experience for customers using biometric technology to confirm identity and ownership.
• Lowers payment failures through its pre-verified account details.
• Lowers burden on compliance teams through automated verification via a single API call.
• Lowers maintenance issues because engineers can focus on solving core business problems, rather than building and maintaining name-check logic.
Image credit: TrueLayer offices from TrueLayer