Thredd Eyes Global Expansion as Fintech Matures
Speaking to FinTech Magazine, Ava Kelly, Chief Product Officer at Thredd, outlines the company's ambitious growth strategy focused on global expansion and emerging payment technologies.
The payments processor is pursuing what it describes as a "protect and grow" approach, designed to help fintech clients safeguard their existing business and operations while expanding into new revenue streams.
The company operates across 47 countries currently, with plans to reach 50 markets by the end of this year.
“Fintechs are now more mature, and they're looking to go into alternative products and markets to increase their profitability,” Ava explains.
Hybrid Payment Solutions Drive Product Evolution
The company has observed a significant shift in how payment products are being deployed, with traditional boundaries between prepaid, debit and credit cards becoming increasingly blurred.
"You can't even say payment products are exclusively for debit cards, credit cards or prepaid cards anymore. These categories are all blending into one," Ava notes.
This convergence reflects broader changes in the fintech landscape, where companies are seeking more flexible payment solutions that can adapt to different use cases.
Thredd facilitates multiple payment types and continues expanding its capabilities to meet these evolving demands through a modular platform that enables clients to configure services around specific use cases.
The company views fraud protection as a critical component of its “protect and grow” philosophy, to help clients maintain their operations whilst pursuing new opportunities.
Therefore, Thredd's strategy includes continuously strengthening its fraud prevention capabilities, responding to growing client demand for enhanced security measures.
The company's growth strategy encompasses three core areas: expanding products and services to include more money movement options, credit lifecycle management capabilities as well as suites of services related to digital experience management, AI- powered fraud prevention and automated back office tools, enabling a broader array of use cases across different client segments, and geographical expansion.
"We currently work closely with fintechs and embedded finance providers, and we're now expanding that support to include credit unions and banks," Ava explains.
Emerging Technologies Shape Future Roadmap
Looking ahead, Thredd is positioning itself to capitalise on emerging payment technologies that are beginning to gain traction in the market.
The company identifies several key trends that will influence the sector over the coming months, including stablecoins, account-to-account payments, and agentic commerce.
“Stablecoins are coming into play, pay by bank - all of those things. Agentic commerce is the next thing,” Ava says.
While acknowledging that much of the supporting infrastructure for these technologies is still developing, Thredd views this as an opportunity to stay ahead of market trends.
The company's approach involves monitoring emerging technologies whilst they're still in early stages, allowing it to develop real-time, compliance-ready capabilities that will be market-ready as these new payment methods become more mainstream.
“We keep an eye on all the things going on in the market and how we can help facilitate that. These are going to be on the tips of everyone's tongues for the next six months at least.”
“Some of it is still emerging in terms of the infrastructure behind it, but I think that's what drives the excitement here,” Ava adds.
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