Money20/20: Thredd Charts US Expansion with New Fraud Tools
In an exclusive interview with FinTech Magazine at Money20/20, Thredd executives outlined the company's strategy for supporting fintechs expanding into the US market, while highlighting its enhanced fraud prevention capabilities and virtual card solutions.
The move comes as payment infrastructure providers face increasing pressure to support cross-border expansion while maintaining robust security measures.
As regulatory requirements evolve and payment technologies advance, infrastructure providers like Thredd are positioning themselves as essential partners for companies looking to scale their operations across multiple jurisdictions.
US Market Entry Support
Betsy Samuel, Chief Marketing Officer at Thredd, emphasises the company's consultative approach to supporting clients entering the US market.
“We're typically the first phone call that forward-thinking fintechs make when they're thinking about US expansion,” she says. “It's because of those conversations that we've put together our Launching in America Guide.”
The company's focus on regulatory compliance, particularly around FDIC rules, positions it as a strategic partner for fintechs navigating the complex US landscape.
“It's about keeping the ecosystem healthy,” explains Ava Kelly, Chief Product Officer at Thredd.
“We support both the BIN sponsor and the programme managers and issuers in that situation. No guide can tell you every single thing you need to do, which is why it's so important to have a partner that wakes up every day thinking about fraud risk compliance and the back office operations.”
“All of our clients, being disruptors in the space, are at different points in their journey. It's about combining both the protection aspect with the need to keep growing”
Enhanced Fraud Prevention
Thredd has developed a comprehensive suite of fraud prevention tools to address evolving security challenges. “We frame it as protect and grow with our customers,” says Ava.
“We build out services that monitor transactions in real-time, including 3DS authentication and AI-powered modelling to lower false positives.”
The company recently launched Scam Detect, a new solution monitoring account-to-account transaction fraud.
The company's managed risk services help clients optimise their risk scores, while its AI-powered solutions adapt to emerging threats.
This comprehensive approach to security reflects the increasing sophistication of financial fraud, particularly in cross-border transactions where multiple jurisdictions and payment methods are involved.
Global Market Dynamics
Thredd's expansion strategy reflects broader industry trends toward integrated payment solutions that work seamlessly across borders. The company has invested in building local expertise to support its global ambitions.
“Having people on the ground really helps Thredd meet our clients where they are, both literally and figuratively,” Betsy explains.
“All of our clients, being disruptors in the space, are at different points in their journey. It's about combining both the protection aspect with the need to keep growing.”
Virtual Cards and Future Innovation
The company is seeing significant growth in virtual card applications, particularly in sectors like online travel and gaming. “There's a tonne of applications related to virtual cards,” says Ava.
“Online travel agents booking trips for clients need to pay vendors in another market. Using a virtual card makes it faster and more secure.”
The evolution of virtual cards extends into various payment scenarios, including Buy Now Pay Later services. “You're going to see plastic disappear more and more,” Kelly notes.
“You really don't need it to make the payment happen, and making it invisible is part of the future.”
Looking ahead, Thredd is expanding its presence in the APAC region, with a particular focus on super apps. “We're seeing a lot of success integrating what we would typically think of as a card transaction into super app flows,” says Betsy.
“We're working with numerous clients across the APAC region to enable their vision of an app that does everything, particularly focusing on payments that work well in cross-border situations.”
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