Money20/20 Exclusive Video: Paynetics on Embedded Finance

Hanna Rolles is CEO of Paynetics, the licenced provider of end-to-end payment services that enable non-financial companies to embed finance solutions into their operations. 

The rise of embedded finance, which Hanna and her team deliver, has seen Paynetics rise to the fore as a provider of revolutionary finance services for SMEs. 

And, as the industry continues to evolve, Hanna is steering the company through a period of growth and innovation. “It has been an amazing experience,” she says. 

Under her leadership, Paynetics is expanding its client base and geographical reach, driven by the burgeoning demand for embedded finance solutions.

The rise of embedded finance and the growth of Paynetics

Today, it’s clear how embedded finance is revolutionising the way businesses interact with their customers, by integrating financial services into digital platforms. 

“Embedded finance is about embedding financial services into the digital journeys,” Rolles explains, “and therefore you are extending the range of services available to customers."

This approach not only enhances customer engagement but also opens new revenue streams, particularly for small and medium-sized enterprises (SMEs) that have long been underserved by traditional banks.

Paynetics is capitalising on this trend by offering innovative solutions like virtual cards, which provide real-time payment capabilities. "Virtual cards are quite handy instruments today in the digital world," Rolles notes, given their appeal to SMEs seeking quicker and more efficient payment methods.

Of course, Paynetics’ growth is not just dependent on the rise of embedded finance itself – the fintech has struck notable partnerships and acquisitions that have been central to its growth strategy.

The acquisition of Novos, an ESG platform that tracks carbon on card spending, exemplifies the company's commitment to sustainability and innovation. 

“The Novos acquisition is an example of one of those decisions we make about partnering, buying or developing,” explains Rolles.

In addition, the fintech’s partnership with Trading 212 has helped it enhance its payment services, and it has been able to offer Trading 212 customers an improved customer experience by integrating payment accounts and cards.

On its partnership with Paynetics, Trading 212 Head of Payments, Kaloyan Yanchev previously said: “We’re extremely excited to be working with Paynetics - a leader in embedded finance. Democratising savings and investments is something that we’re very passionate about and this partnership allows us to increase the capabilities of our commission-free platform for our customers.”

As Paynetics continues to expand, Rolles emphasises the importance of prioritisation and focus in her role as CEO.

"It's always about prioritisation and being ruthlessly focused on what you are trying to deliver within a very short timeframe and to high customer satisfaction," she says. 

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