Exclusive video: Scaling tech businesses with Sage

Held at the QEII Centre in the heart of Westminster, London, our annual two-day conference FinTech LIVE London was a disruptive learning and networking event showcasing the industry’s leading figures across innovation, thought leadership and strategy.

Speaking in a keynote address on Stage 1, Sage’s Industry Principal Consultant & Private Equity Lead, Marvin Fletcher Rogers, discusses the common growing pains and challenges faced by tech and fintech businesses, and how Sage supports startup growth. 

Sage: Unpacking the startup process

For Rogers, when businesses scale it is “almost like the secondary phase of their journey,” he says. “Scale is really the way in which growth is made a bit more sustainable and here at Sage we’re able to help startups achieve this. 

“One of the key things we see when organisations scale is different uses of technology framework, whether it’s operational finance, tech stacks, or system landscapes to help them scale.

“Obviously, the focus when it comes to implementing these frameworks is cash. In fact, the cash runway essentially dominates all decision-making here, and any investments made.

“Most of the conversation in this scaling stage is on the piece of technology the company is trying to test in the market, and trying to find a demonstrable market fit for that product. 

“So what you see is a mismatch of applications, free-to-use apps and lightweight tools purchased on an ad-hoc basis while the organisation grows. 

“It is only when a company moves to a more established phase, with funding in the bank, where there is the investment to get the technology onboard to turn what is now a proven product into a more sustainable, scalable revenue model.”

For more from Rogers on what Sage is doing to support tech startups as they scale, you can click on the video link above. 

Want to see more from FinTech LIVE London? Stay tuned to our website for more content, which will be coming your way very soon. 

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Please also take a look at the playlist for our latest hybrid event, FinTech LIVE London, to learn all about the latest trends in fintech. 

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