Money20/20 USA: Embedded finance with Liberis

FinTech Magazine speaks with Sara Hafner, SVP Global Partnerships at Liberis, as she unveils which embedded options SMBs are looking for

In attendance at Money20/20 USA, held in Las Vegas from October 22-25, FinTech Magazine speaks to Sara Hafner, SVP Global Partnerships at Liberis, about embedded finance.

Embedded finance is the integration of financial services into non-financial offerings. Sara Hafner explains how small and medium-sized businesses (SMBs) are looking for alternatives to the High Street Bank as they explore finance, as well as the complicated applications they see in banks.

Embedded finance options for SMBs

“What embedded finance provides them is to get financing when they want it and where they want it in a seamless way that is very personalised to who they are,” says Hafner.

She cites how one of the big challenges that Liberis sees with SMBs is a fear of rejection. With trends that the company is currently seeing in embedded finance with personalisation and pre-approval, Liberis is hoping to take away the fear and enable more democratisation to access funding and grow as a result.

“I think for us, partnerships are at the core of what we do,” Hafner says. “We are a partner-based distribution model, and we work with partners to access the merchants they have and really rely on the partnership they have with the merchants.

“We want the SMBs that we're working with to find value and growth in our service and value and growth in the partnerships that they have that bring us the business.”

For more from Liberis, you can click on the video link above.

Want to see more from Money20/20 USA 2023? Stay tuned to our website for more content, which will be rolled out in the coming days.


For more insights from FinTech Magazine, read our latest edition here or follow us on LinkedIn and Twitter.

You may also be interested in our sister site, InsurTech Digital, which you can also follow on LinkedIn and Twitter.

Please also take a look at the playlist for our latest hybrid event, FinTech LIVE London, to learn all about the latest trends in fintech. 


BizClik is a global provider of B2B digital media platforms that cover executive communities for CEOs, CFOs and CMOs, as well as leaders in Sustainability, Procurement & Supply Chain, Technology & AI, Cyber, FinTech & InsurTech. We also cover industries including Manufacturing, Mining, Energy, EV, Construction, Healthcare and Food & Drink.

BizClik, based in London, Dubai and New York, offers services such as content creation, advertising and sponsorship solutions, webinars and events.


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