How FabFitFun Grew to Become a Force in E-Commerce

Youtube Placeholder
FabFitFun has enjoyed a period of explosive growth thanks to its immense capacity, technological innovation and a host of forward-thinking strategies

The rise of FabFitFun since its inception has been truly remarkable. 

In a relatively short period of time, the business has served millions of subscribing members. 

For those unfamiliar with the company, FabFitFun is a shopping and lifestyle membership for women, with a core mission to deliver happiness and wellbeing to members through an ecosystem of products, content and community. 

Its flagship product is the FabFitFun seasonal box, a fully-customisable selection of on-trend full-sized products from up-and-coming as well as established brands covering beauty, fashion, fitness, wellness, home and tech. 

In addition to the box, subscribing members have access to exclusive shopping opportunities, not to mention a host of online content and a flourishing community. 

“Part of what makes us unique as a retailer is that we place very large orders for box items because we have so many subscribing members,” explains Julian Van Erlach, SVP Global Supply Chain, Fulfilment and Logistics at FabFitFun. 

“Our symbiotic relationship with brands provides substantial exposure to our consumer membership base, who in turn get access to great products at deep value.”

Read the full story HERE.

**************

Make sure you check out the latest edition of FinTech Magazine and also sign up to our global conference series - FinTech LIVE 2024

**************

FinTech Magazine is a BizClik brand

Share

Featured Videos

View all
Featured

Money20/20 Europe Exclusive Video: Julien Dumery, Concentrix

We speak to Senior Director of Global Growth, FinCrime and Compliance Sales at Concentrix, Julien Dumery, on today's challenges for BFSI organisations

Financial Services (FinServ)

Money20/20 Europe Exclusive Video: Bentzi Aviv, Amdocs

Tech & AI

FinTech LIVE Dubai – Mastercard Keynote Presentation

Digital Payments

FinTech LIVE Singapore – Digital Payments Panel