Generali Vitality - insurance tech and healthier lives
By Neil Perry
May 05, 2023
Peter Stockhammer, MD of Generali Engagement Solutions GmbH, details the company’s initiative to transition the industry from protection to prevention.
Generali Vitality is a wellness programme designed to encourage and reward the healthy behaviours of policyholders via the provision of tools and incentives to improve their overall health and wellbeing.
Stockhammer explains how the relationship between a wellness app and one of the world’s oldest life insurance companies was forged and how that technology is helping in the digital transformation of the insurance industry by changing the fundamental relationship between the insurer and the policyholder.