F&M Bank: Fintech growth tailored to customer-centricity

F&M Bank’s Chief Experience Officer, Charles Driest, discusses the rise of fintech innovation at credit unions, and how to keep in touch with customers

“A long and strange route” – these are the words used by Charles Driest, Chief Experience Officer at Virginia-based Farmers & Merchants (F&M) Bank when describing his career path in the banking industry. Not that it would seem as such; Driest, appearing as both a family man and serviceman to the community, cuts a picture of assuredness and poise, despite only being promoted from Director of Digital Banking to F&M Bank’s Chief Experience Officer in March 2023.

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