F&M Bank: Fintech growth tailored to customer-centricity

F&M Bank’s Chief Experience Officer, Charles Driest, discusses the rise of fintech innovation at credit unions, and how to keep in touch with customers

“A long and strange route” – these are the words used by Charles Driest, Chief Experience Officer at Virginia-based Farmers & Merchants (F&M) Bank when describing his career path in the banking industry. Not that it would seem as such; Driest, appearing as both a family man and serviceman to the community, cuts a picture of assuredness and poise, despite only being promoted from Director of Digital Banking to F&M Bank’s Chief Experience Officer in March 2023.

Our Partners
PW Campbell
View profile

Featured Videos

View all

FinTech LIVE London 2023 – the fastest growing fintech show

Key speakers including HSBC, Oracle and Marsh will descend on FinTech LIVE London from 8-9th November for the fastest growing event in fintech and crypto


Top 10: Fintech unicorns by market valuation

Financial Services (FinServ)

Morgan Stanley at Work on IPO preparedness

Financial Services (FinServ)

VitalityHealth: Telehealth in a digitised world