Visa expands fast-track program for fintechs across CEMEA

Global payment card provider Visa has announced it will expand its fast-track program to support fintechs across Central and Eastern Europe, the Middle East and Africa – with the program already rolled out in Europe, Latin America and Asia Pacific.

The fast-track program uses VisaNet, Visa’s global network, to provide fintechs with a faster and easier integration process meaning they can onboard to VisaNet within four weeks, as well as availing of a suite of tailored digital solutions and growth capabilities.

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Andrew Torre, Regional President, CEMEA at Visa, said: “The payments ecosystem is evolving at an unprecedented pace with some of the most exciting innovations coming from our region. We are actively engaged with passionate, entrepreneurial communities to understand where synergies exist in order to foster and bring new experiences to life in a secure and scalable manner in our pursuit of a digital future.

“Our aim is to connect new players and ideas with our network partners, so that we can deliver intuitive and relevant payment, banking and retail experiences to customers and merchants.”

In Sub-Saharan Africa, Visa has partnered with Global Technology Partners (GTP) to create solutions for the fast-track program. GTP’s CEO Rich Bialek stated: “GTP is excited to work with Visa to bring new digital products to our banks and cardholders. Fintech companies in the CEMEA region are developing innovative solutions to meet the needs of this rapidly growing consumer base.

“By expanding the fast-track program to CEMEA, Visa and GTP will enable these companies to rapidly deliver new technologies and services to consumers, improving and expanding how commerce works in this dynamic market.”