Google Cloud Enabling Admiral to Become a Finserv Leader

Admiral has selected Google Cloud as a strategic partner, meaning core operations will now be powered by Google’s leading cloud platform

Financial services powerhouse Admiral is a company laser-focused on improving its operational efficiency—and is achieving this by harnessing the power of the cloud. 

The UK-based insurance specialist has selected Google Cloud as a strategic partner in this realm, meaning core insurance operations, including insurance policy administration and digital systems, will now be powered by Google’s leading platform. 

Admiral is also set to use Google Cloud technologies to develop new digital products and services, such as making further improvements to its customer-facing mobile app.

Admiral is a Leader in the Field of Financial Services. Picture: Admiral

What’s more, the collaboration will enable Admiral to accelerate time-to-market for new products and services by deploying containerised cloud applications and adopting new software development practices. 

"With our customers at the heart of everything we do, Admiral is delighted to join forces with Google Cloud to help us achieve our strategic goals,” comments Alan Patefield-Smith, CIO at Admiral. 

“Google Cloud's cutting-edge tech and expertise allows us to accelerate our digital transformation journey and helps us to deliver forward-thinking customer experiences.”

Admiral continues policy of innovation

Forming part of the Admiral Group, Admiral has grown to become finserv leader covering motor, home and travel insurance, insurtech and legal services. 

In the UK it has more than 7,500 employees and serves almost 6.5 million customers. 

The Admiral Group, meanwhile, is a member of the FTSE100 and has businesses across the UK, Europe and the US. 

Having formed an important strategic partnership, Admiral is well positioned to improve operational efficiency using Google Cloud’s data analytics capabilities, and better serve customers with its AI and machine learning services.

Helen Kelisky, MD for the UK and Ireland at Google Cloud

“Admiral is an innovative insurer that has delivered many firsts to the market,” adds Helen Kelisky, MD for the UK and Ireland at Google Cloud. “We’re proud to support its continued commitment to giving customers the very best products and services across its insurance portfolio.

“We look forward to strengthening our existing relationship with Admiral to help it accelerate its change strategy and deliver even better experiences.”

A close-knit partnership

Admiral’s partnership with Google Cloud covers four core areas:

  • Data and AI: Admiral will continue to leverage Google Cloud’s data analytics, ML and Gen AI capabilities to strategically enable data-driven decision-making across the organisation.
  • Digital experiences: Using its centralised view of data, Admiral will deliver more personalised and seamless digital experiences to customers, including offers and tailored services. Admiral will also use Google Cloud to bolster its digital channels, including its website, mobile app, and contact centre.
  • Operations: Admiral is now hosting its core policy management and billing platforms on Google Cloud, helping the company rapidly scale its technologies to meet customer demand and improve its time-to-market for new features.
  • Skills: As part of the partnership, Admiral will work with Google Cloud to upskill its employees in cloud computing and data analytics skills. This will ensure Admiral continues to take advantage of the latest cloud technologies and deliver innovative products and services to customers. Additionally, Admiral will continue to support external initiatives such as Code First Girls in collaboration with Google Cloud.


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