Airwallex and Arsenal: Where Fintech Meets Football

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Ex-Arsenal striker Thierry Henry features in Who Are Ya, a global campaign linking fintech infrastructure with football culture
In a campaign with Arsenal alongside Spike Lee, Airwallex turns cross-border payments into fan-first storytelling, boosting its global fintech presence

Airwallex has partnered with Arsenal FC and filmmaker Spike Lee for Who Are Ya, a global campaign linking fintech infrastructure with football culture.

The film is set in a north London pub and features club legends and current players including Thierry Henry, Martin Keown, Rachel Yankey, Viktor Gyökeres and Kai Havertz, translating complex payments and FX services into everyday fan conversations.

As Arsenal’s official software partner, Airwallex supports the club’s global financial operations, reinforcing its positioning as an integrated platform for cross-border business.