People Moves: Diego Piacentini, Board Member at Nubank

Nu, one of the world’s largest digital financial services platforms, has bolstered its Board of Directors with the appointment of veteran technology executive Diego Piacentini. 

The move comes as the challenger bank continues to scale its operations across Latin America, where it now serves more than 131 million customers in Brazil, Mexico and Colombia.

Diego brings a wealth of high-level experience to Nu, having spent nearly two decades in senior leadership at Amazon. 

During his 16-year tenure as Senior Vice President of International Consumer Business, he was responsible for overseeing operations across Europe, Asia and various emerging markets. 

His career also includes significant stints at Apple, where he led the company’s European business. 

Beyond the private sector, Diego served as the Italian government’s Special Commissioner for the Digital Agenda, a two-year term dedicated to modernising public services through digital transformation.

This blend of retail, technology and public policy expertise is central to his new role at Nu. 

David Vélez, Founder and CEO of Nubank, notes the strategic value of the appointment.

“Diego has an exceptional track record building and scaling customer-centric technology businesses globally,” he says.

“His experience in retail, technology and public policy will be invaluable as we strengthen the foundations for our international expansion while staying true to our mission of fighting complexity in financial services.”

At Nu, Diego will be tasked with supporting the firm’s next phase of global growth.

“Diego has an exceptional track record building and scaling customer-centric technology businesses globally,” he says.

“His experience in retail, technology and public policy will be invaluable as we strengthen the foundations for our international expansion while staying true to our mission of fighting complexity in financial services.”

At Nu, Diego will be tasked with supporting the firm’s next phase of global growth. 

The company remains committed to its thesis that a digital-first model is the future of the industry and Diego’s background in scaling businesses will be vital as the firm looks beyond its current territories.

Diego says: “Nubank has shown that it is possible to build a global-scale financial services platform that is both highly innovative and deeply focused on customers’ real needs. 

“The impact the company has had on financial inclusion and on elevating the experience of millions of people in Latin America is remarkable.

“I am honoured to join this journey as a member of the Board of Directors and look forward to working closely with David and the rest of the team to support Nu’s next chapters of growth and global expansion.”