Nubank: Investing in the Future of Brazil

Nubank plans to invest US$8.2bn in its home region of Brazil, supporting a long-term commitment in the Brazilian economy. 

The region serves as the main hub for its customer database, home to 113 million customers.

More than 60% of the adult population in Brazil use Nubank. 

The bank notes that the investment will support four key areas in its growth strategy. 

The growth of the company is pivotal as it also announces intentions to apply for a banking licence in Brazil in 2026. 

What benefit does Nubank currently bring to the Brazilian economy? 

Nubank, recently announced as the top fastest-growing neobank, has aided 28.4 million Brazilian customers to gain access to their first credit card. 

The bank, self proclaimed as “hungry” to change the status quo, has also supported 18.4 million customers in Mexico and a further one million in Colombia. 

David Vélez, Nubank’s CEO and Founder, says: “By removing the barriers that, for decades, kept millions of people outside the formal system, Nubank has driven real competition that expands access to services that used to be reserved for a few.

“Behind every dollar invested, there is a person who now has more money in their pocket, more free time and a better quality of life.”

The bank reports that customers have saved a total of US$28.1bn in fees, and has earned it recognition as it was once again named the best bank in Brazil by Forbes, based on a customer survey.

The Central Bank of Brazil has also recognised the bank as one with the lowest rate of complaints in the sector. 

Behind the bank’s growth strategy 

After a strong year, closing with a total revenue of US$16.3bn in 2025, Nubank has determined its position as what it terms as the “benchmark for engagement” in Brazil’s financial sector. 

Its monthly record rate is 86%, which, paired with a total deposit number of US$41.9bn the results speak for themselves – Nubank is a market leader in Brazil. 

The next logical step for the bank is of course to apply for a banking licence.

The bank is moving toward this, taking steps such as joining the Brazilian Federation of Banks in March 2026. 

Livia Chanes, CEO of Nubank Brazil, explains: “As we approach 13 years of operations in Brazil as the largest private financial institution in number of customers, we have the scale to keep transforming the market and the responsibility to do so in a sustainable way.

“This investment is the concrete expression of our commitment to being Brazilians’ main financial ally: being by people’s side at every stage of their journey, offering solutions that help them make smarter decisions and build a healthier financial life.”

Where will the money go? 

Investing in Brazil supports the company’s growth plans to continually develop platforms and credit models using AI. 

Additionally, the bank aims to launch products and services with customers in mind, specifically regarding financial ease. 

Of the investment, ~US$50bn will be allocated to infrastructure for Nubank’s expansion of its offices and network across the country. 

Lastly, the company note that the investment supports the strengthening of sustained and responsible growth of the portfolio at scale – encompassing both equity and lending capacity. 

Nubank is continuing its upward investment trajectory in Latin America, following the 2026 announcement. 

The company's focus remains on Brazil, while also expanding its footprint in key markets.

In Mexico, Nubank already serves 15 million people and in Colombia, the market shows enormous potential with more than four million customers and a rapidly accelerating adoption rate.