Is Crypto Becoming More Accessible at Checkout?

The lines between traditional and decentralised finance are blurring faster than ever. In a move toward mainstream adoption, Crypto.com is integrating with Yuno’s global payment network to embed Crypto.com Pay across more than 1,000 channels – enabling merchants to accept crypto as easily as cards and signalling DeFi’s deepening role in everyday finance.

Crypto.com Pay: How does it work?

Consumers will be able to make payments with their chosen cryptocurrencies for items sold by Yuno merchants. 

Yuno merchants will then be able to accept cryptocurrencies from Crypto.com’s user base that spans 140 million customers globally. 

The pricing is delivered in real-time, and consumers using the platform will not have to face any additional fees. For peace of mind Crypto.com Pay is also compliant with standards such as SOC 2 and PCI.

Joe Anzures, EVP, Payments & GM, Americas of Crypto.com, says: “Enabling Crypto.com Pay with Yuno accelerates crypto’s path towards mainstream adoption. 

“Our seamless payment rails and robust security framework allow merchants to tap into a new and growing consumer segment without taking on potential cryptocurrency fluctuations. 

“We are excited to bring the power of crypto payments to Yuno’s expansive merchant network.”

Yuno: How its mission compliments Crypto.com’s 

Crypto.com Pay will be available at more than 300,000 shops in the UK, including retailers such as Starbucks, Nike, Apple, Colombia and Adidas. Through the partnership, Yuno merchants will benefit as it supports multiple cryptocurrencies such as BTC, ETH, PYUSD and CRO.

McDonalds, NetEase Games, Uber, GoFundMe, inDrive and Rappi are some clients that use Yuno.

The infrastructure firm aims to simplify global payments for fast-scaling companies worldwide and enterprise merchants. 

Juan Pablo Ortega, CEO and Founder of Yuno, says: “Partnering with Crypto.com to offer crypto payment capabilities aligns perfectly with Yuno’s mission. 

“We want to provide innovative and flexible payment solutions to our merchants that decrease operational friction. 

“This partnership enhances the shopping experience for consumers and opens new revenue streams for our merchants.”

Popularity and consumerism for crypto 

In addition to companies announcing partnerships for the further accessibility of everyday-use of crypto, there has been a steady increase in the push to consumers through popular media.

Partnerships between large sporting bodies such as football clubs and digital investment platforms demonstrate the large push toward consumers, promoting the use of digital assets and investments. 

Revolut Audi announced a multi-year partnership with Nexo as its Official Digital Assets partner in attempts to redefine digital wealth for F1 fans. 

Football sponsorships extend as far as the eye can see, with advertisements for digital assets spanning the playing field, ready for live and virtual audiences to engage with. 

Sports is not the only sector that crypto has attempted to dominate, as neobanks and major payments processing companies announce introductions to stablecoins. 

Revolut introduced its stablecoin rate of 1:1 for users shortly after the bank was awarded its Markets in Crypto Assets (MiCA) authorisation, allowing it to trade in Europe. 

Banks are responding to the wave in crypto by adapting business models and embracing the use of blockchain. 

In late 2025 SoFi announced it launched its own crypto, meaning it offered itself as the first US bank to offer customers the ability to buy, sell and hold cryptocurrencies alongside traditional banking services. 

Popular high street bank Lloyds made similar headlines by using a public blockchain to complete the first purchase of a Tokenised Gilt. 

Payments giant Visa has taken a serious step towards blockchain technology as it was recently named Super Validator for the Canton Network. The role, reserved for “highly trusted” institutions, will support clients wishing to explore the use of a blockchain with built-in privacy. 

Ultimately, the push and popularity of crypto has steadily become part of mainstream finance.

Fintech giants have even called for collaboration to expand the conversation about crypto. 

Far from being a simple token for decentralised finance, crypto has recently expanded to centre around speedy remittance and global cross-border payments.

Stablecoins, ranging from USDC to Ripple USD, are cryptocurrencies pegged to stable fiat such as the US Dollar. 

Mastercard recently announced a programme uniting more than 85 crypto partners to ensure that as digital assets continue innovation, especially among changing regulatory landscapes, there is a community to foster that innovation. 

In a blog post, the fintech titan states that collaboration will bring the “next phase of on-chain payments”. Crypto.com is listed among one of the more than 85 partners of the programme. 

The programme aims to bring a more practical approach to “translating technical innovation into scale”, Mastercard says.

The uptake of interest in crypto can only mean that popularity, among consumers and financial institutions alike, could result in the latest wave of fintech innovation – ultimately making crypto more accessible to all.