How Neat: Visa’s New Partnership for Embedded Insurance

French insurtech provider Neat has entered into a partnership with global fintech Visa to bring embedded insurance to Visa cards. 

The partnership provides a new opportunity for clients to access fresh insurance features.

In addition to “innovative” insurance features, Visa cardholders will also be able to access efficient and personalised solutions. 

Originally rolling out in France, the extension of the existing embedded card insurance programme – that covers 25 million cardholders – will eventually expand over to other countries throughout Europe. 

Cardholders will be able to access greater transparency on protections, a vital decision factor for consumers. 

Florence Mélique, Senior Vice-President Group and Managing Director for the France, Belgium and Luxembourg region at Visa, says: “Insurance and assistance play a key role in the value a Visa card delivers to cardholders. 

“In France alone, our embedded insurance programmes already protect more than 25 million cardholders, both consumers and business owners.

“As usage scales, expectations are changing – cardholders want clarity, personalisation and faster, digital‑first claims experiences.”

Claim processes also stand to gain a benefit as the companies announce they will be digitally enhanced. 

Florence continues: “Through our partnership with Neat, we are reinventing card‑embedded insurance by combining Visa’s scale and trust with next‑generation technology. 

“This partnership allows us to deliver more intuitive, more transparent and more relevant protection, reinforcing the Visa card as an everyday companion that brings real, high‑value benefits well beyond payments”

Where does AI stand with embedded insurance? 

The partnership also addresses a growing trend in the use of AI for insurance products. 

AI-powered insights will feature, and in combination with individual user needs, offer personalised protections. 

Neat is an AI-powered technology, and through the partnership, aids Visa to tailor its personalisation strategy.

Its mission is to offer “simple, useful and frictionless” white-label insurance solutions.

Both businesses aim to see an improvement in how cardholders engage with embedded insurance. 

Maximilien Dauzet, CEO of Neat, says: “The opportunity to partner with a world leader in its sector like Visa is a clear recognition of our unique positioning in embedded insurance.

“This collaboration with a global leader is a milestone for Neat that fuels our ambition to significantly grow our presence in Europe as a new leader and key player in our sector.”

The collaboration enables the smooth delivery of what Neat terms “daily, high-value protections”, which in combination with a wholly-encompassed digital experience, will bring not only a frictionless claims journey to cardholders, but also clearer and faster answers. 

Maximilien continues: “It demonstrates our ability to deliver an embedded insurance infrastructure on a European scale, with high standards of transparency, speed and reliability.

“Visa recognised Neat’s innovative edge and its ability to design tailor-made, customer-centric products.”

Building on a strong foundation of a €50m (US$58.5m) funding round in 2024, only two years after its founding, Neat now operates in eight countries. 

It currently covers two million clients across 3,000 distribution partners.

Notable distributors include Center Parcs, Pierre et Vacances, Cdiscount and Decathlon.