How Entrust is Combatting AI-Powered Account Takeover Fraud

Entrust has launched a new solution designed to combat account takeover threats in an era increasingly dominated by artificial intelligence.

A US digital security and identity management corporation's latest offering aims to address growing concerns about AI-enabled cyber attacks. The UK's National Cyber Security Centre (NCSC) says AI will almost certainly continue to enhance the effectiveness and efficiency of cyber intrusion operations, potentially driving up both the frequency and intensity of cyber threats.

Entrust says its Biometric Authentication solution could reduce fraudulent activity while enhancing user experience by substituting passwords, one-time passwords (OTPs) and security questions with rapid biometric verification processes.

Identity assurance through biometrics

Entrust describes its Biometric Authentication solution as an identity assurance system that merges biometric identity verification with adaptive risk-based authentication.

According to the company, the solution offers critical protection against presentation, injection and deepfake attacks by requiring identity assurance at critical junctures.

The technology employs three distinct authentication methods, with each tailored to different risk levels.

A biometric passkey feature offers authentication during high-risk scenarios by linking authentication to a verified human identity.

Face authentication capabilities replace one-time passcodes (OTPs) with biometric verification. The cybersecurity solution also incorporates motion authentication to confirm identity.

The growing AI threat landscape

The NCSC says there will almost certainly be a digital divide between systems that can keep pace with AI-enabled threats and a significant proportion that remain more vulnerable, suggesting cybersecurity at scale will become increasingly critical through to 2027 and beyond.

As AI threats to cyber operations become more prevalent, account takeover is developing as one of the most damaging forms of cyber threat.

Data from TransUnion released in August 2025 indicates that in the US, account takeover fraud has become the most destructive fraud type for businesses, accounting for 31% of all reported fraud losses.

Mike Baxter, Chief Technology & Product Officer at Entrust, says: "Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organisations apply the right level of assurance at the right moments while delivering secure, low-friction experiences."

TransUnion's 2025 data revealed that US business leaders lost an average equivalent of 9.8% of revenue due to fraud.

Targeting critical moments

Malicious actors increasingly focus on high-risk moments such as account recovery, substantial transactions and device modifications.

Mike continues: "Too many organisations are treating authentication as a login problem, but attackers have already moved beyond access."

Both consumers and businesses are increasingly turning to biometrics as a protective measure against threats, often favouring them over traditional cybersecurity approaches.

According to Entrust's Biometrics Survey, more than a third (35%) of respondents ranked biometric authentication highest for trust when compared to traditional options like usernames, passwords and one-time passcodes.