FinTech LIVE London 2025: Leading AI, Not Being Led By It

Artificial intelligence is transforming industries at an unprecedented pace, but amidst the hype and rapid deployment, a critical question emerges: who is leading whom? 

On 7 October at FinTech LIVE London 2025, Cecilia Tamez, Chief Strategy Officer & Head of Data Science at Euronet, will tackle this challenge head-on.

Titled “AI Won't Lead Your Business - But Great Leaders Will Know How to Lead AI,” Tamez's keynote on Stage 2 delivers a timely reminder that whilst AI is a powerful tool, it is not a substitute for vision, strategy or leadership.

Get your tickets here to join this essential discussion at FinTech LIVE London 2025, taking place 7-8 October at 155 Bishopsgate, London.

The Leadership Imperative in the AI Era

In an industry racing to adopt AI across every function – from customer service to risk management, fraud detection to personalised banking – many organisations risk letting technology drive strategy rather than the reverse. 

Tamez will explore how leaders can harness AI responsibly and effectively to drive growth and innovation, ensuring that human judgement and strategic vision remain at the helm.

As Chief Strategy Officer & Head of Data Science at Euronet, Tamez brings a unique dual perspective. 

Her role combines the strategic oversight necessary to align technology with business objectives and the technical expertise to understand AI's true capabilities and limitations. 

This combination positions her to speak authoritatively on the leadership challenges that AI presents.

Aligning AI with Organisational Goals

The keynote will share practical lessons on aligning AI initiatives with organisational goals, moving beyond the "AI for AI's sake" approach that has left many businesses with impressive technology but limited business impact. 

Tamez will address how to identify where AI can genuinely create value, how to prioritise initiatives and how to measure success beyond technical metrics.

She will also explore the critical importance of cultivating the right talent and culture to support AI adoption. Technology alone cannot drive transformation—it requires people who understand both the business context and the technology's potential, working within a culture that embraces change whilst maintaining ethical guardrails.

Ethical, Human-Centred AI

Perhaps most importantly, Tamez will address ensuring ethical, human-centred decision-making in an AI-augmented world. 

As financial services increasingly rely on algorithmic decisions that affect people's access to credit, insurance and financial services, the responsibility to deploy AI ethically has never been greater.

Her insights will prove invaluable for leaders grappling with questions of transparency, fairness and accountability in AI systems – challenges that require leadership judgement, not just technical solutions.

Get your tickets here to learn how to lead AI effectively and unlock sustainable value for your organisation.

FinTech LIVE London 2025: Leadership in the Age of AI

Cecilia Tamez's keynote is part of FinTech LIVE London 2025's comprehensive programme exploring how emerging technologies are reshaping financial services. 

The two-day event brings together over 2,000 attendees – both in-person and virtual – including senior executives, innovators and thought leaders from across the global financial services ecosystem.

The event explores critical topics including digital banking, payments innovation, embedded finance, AI, cybersecurity, compliance and ESG. 

Through keynote presentations, interactive panel discussions and extensive networking opportunities, attendees will gain insights into not just what AI can do, but how to lead organisations through AI-driven transformation.

For leaders seeking to navigate the complexities of AI adoption whilst maintaining strategic control and ethical standards, this session is essential.

Get your tickets here and discover how to lead AI effectively in your organisation.

FinTech LIVE London 2025 takes place 7-8 October 2025 at 155 Bishopsgate, London. Cecilia Tamez's keynote, "AI Won't Lead Your Business – But Great Leaders Will Know How to Lead AI," begins at 12:40 on Stage 2 on 7 October.