Finserv and Tech Brands Support Trump Accounts Launch

The US Department of the Treasury has confirmed the rollout of Trump Accounts in line with the country’s 250th anniversary celebrations on 4 July.

In its announcement, the department said the initiative is designed to strengthen financial literacy while supporting long-term financial stability, with the broader aim of driving economic growth.

It added that families will gain greater insight into how US markets function, noting the programme will “help children start with a foothold in the American economy from birth or early childhood”.

US President Donald Trump says: “This is a pro-family initiative that will help millions of Americans harness the strength of our economy to lift up the next generation. And they'll really be getting a big jump on life.”

The department also highlighted that Americans stand to benefit over time as they experience the expansion of businesses and markets throughout their lives.

Who is eligible?

Trump Accounts are available exclusively to qualifying US children born between 1 January 2025 and 31 December 2028.

Each eligible account will receive a US$1,000 government-funded contribution to initiate savings.

While accounts are managed by parents or guardians, ownership will transfer to the child once they turn 18.

According to the government, the scheme is intended to enable future generations to “own a stake in the American economy from day one”.

US Treasury Secretary Scott Bessent says: “Trump Accounts are now live, giving every child a stake in the American Dream from day one thanks to President Trump.

“The Trump Accounts app is now updated with the full suite of account capabilities: you can start funding your child’s account, exploring financial education modules and more.”

The programme incorporates 15 interactive learning modules aimed at building financial literacy.

Topics include saving, investing, compound growth, diversification, and understanding the US market and its role in supporting businesses and employment.

Account balances can be tracked in real time, with full access provided via the Trump Accounts app.

Corporate backing

A number of major firms, including PayPal and Goldman Sachs, have already confirmed their participation.

In a LinkedIn post, PayPal CEO Enrique Lores says that the company is investing threefold in its workforce and “their families and future”.

He added that he is “proud that we're participating in the new federal Trump Accounts programme that helps eligible US employees establish long-term investment accounts for their children”.

“Supporting our employees and their families is another way we're investing in the next generation and helping create greater financial opportunity,” he adds.

The initiative reports that 50 companies have so far committed to contributing to Trump Accounts for employees’ children.

Goldman Sachs is among them, pledging to match the US$1,000 Treasury contribution.

David Solomon, Chairman and CEO of Goldman Sachs, says: “Starting early and staying invested for the long term is one of the most reliable ways American families build lasting financial security. 

“We have long been committed to the importance of savings and investment as a pathway to a more resilient financial future, and we’re proud to continue our support of this partnership and invest in the future of America.”

According to Yahoo Finance, additional financial services firms involved include Visa, JPMorgan Chase, BlackRock, Mastercard, SoFi Technologies, Citi, Wells Fargo and Bank of America.

The report also notes participation from technology companies such as Block, NVIDIA, IBM, Broadcom, Coinbase and Dell, with contribution levels varying by company.