Experian and ServiceNow Bring Agentic AI to Workflows

Experian is doubling down on its position at the intersection of data, analytics and AI with a global multi-year partnership with ServiceNow.

The collaboration is designed to bring agentic AI into enterprise-scale decisioning.

By integrating Experian’s Ascend Platform directly into the ServiceNow AI Platform, the partnership aims to enable autonomous AI agents to access trusted data and execute decisions in real time across business processes.

From experimentation to enterprise-scale AI

The move comes as enterprises face a growing challenge in scaling agentic AI. 

While interest in autonomous agents has surged, deployment has often stalled due to fragmented or unreliable data foundations.

Industry research suggests this is a systemic issue, with data limitations cited as the primary barrier by the majority of organisations. 

This is why Experian’s proposition is clear – trusted data must sit at the core of any scalable AI strategy.

Keith Little, President of Experian Software Solutions, says: “We see agentic AI as a fundamental change in how intelligent services are delivered and this partnership brings together complementary strengths and a shared vision for building them the right way.

“By connecting our intelligence and decisioning capabilities in Ascend directly into ServiceNow’s workflow, businesses can operate with confidence at scale, while extending the impact of our capabilities into new industries and enterprise workflows. 

“This partnership cements Experian’s position as a global leader in AI innovation, giving organisations the foundations to deploy agentic services with confidence.”

Embedding intelligence into workflows

At the core of the partnership is native integration. 

Rather than requiring organisations to build new AI infrastructure, Experian’s decisioning capabilities are embedded directly into ServiceNow workflows.

This enables AI agents to operate within familiar enterprise environments while leveraging Experian’s datasets and analytics in real time. 

The result is what both companies describe as “automated intelligence at scale”.

A play for regulated industries

The partnership is especially targeted at sectors such as financial services, insurance and healthcare, where decisioning accuracy and compliance are paramount.

By embedding trusted data into workflows, the companies aim to address a key concern among regulated firms: how to deploy AI without compromising governance or control.

Cathy Mauzaize, President for EMEA at ServiceNow, says: “Businesses are ready to move beyond experimentation and this partnership gives them exactly what they need to scale. 

“By bringing together ServiceNow's AI Platform, with Experian’s world-leading decisioning and analytics platform, we’re enabling deeper insights and delivering AI that can make smarter decisions and act faster in a secure environment that delivers real outcomes.”

Strengthening Experian’s platform strategy

For Experian, the announcement reflects a broader platform-led strategy.

The Ascend Platform has increasingly become the focal point for delivering its data and analytics capabilities across industries.

By integrating with major enterprise platforms like ServiceNow, Experian extends its reach beyond traditional credit and fraud use cases into wider operational workflows.

This positions the company not just as a data provider, but as an embedded decisioning engine within enterprise ecosystems.

With operations spanning 33 countries and a workforce of more than 25,000, Experian continues to invest in advanced technologies to unlock the value of its data assets. 

Its FTSE 100 status underscores its scale, but partnerships like this highlight its ambition to remain at the forefront of AI-driven transformation.