easyGroup and Uphold: Launch of Accessible easyBitcoin
easyGroup has entered into the crypto market with easyBitcoin, available on an app provided by Uphold.
The app is aimed at everyday users of Bitcoin, aiming to make buying and selling the cryptocurrency more accessible and more affordable.
Sir Stelios Haji-Ioannou, Founder of easyGroup says: "For too long, investing in Bitcoin has felt like an exclusive club, out of reach for the general public with very high transaction costs.
“With the easyBitcoin.app, we're aiming to change that and provide simple access via your mobile phone, great value and a focus on earning Bitcoin rewards whether you're buying or simply holding Bitcoin.
“This isn't just about technology: it's about financial empowerment and making bitcoin a practical investment option for all."
Research suggests increase in crypto adoption
Research commissioned by Uphold suggest a rise in the amount of users involved in crypto.
The survey was conducted on 1001 respondents in the US with at least a university degree and earning over US$80,000 per annum.
88% of respondents said they would trust their money to grow with Bitcoin over the next decade.
The research also showed that 61% would invest a US$10,000 windfall in Bitcoin.
Bitcoin was named as a top three investment choice by 39% of respondents, above gold which made the top three for 29%.
The survey also reports that 64% of respondents believe Bitcoin is an essential part of any investment portfolio.
Lastly, just over half of respondents prefer Bitcoin over a traditional savings account.
Simon McLoughlin, CEO of Uphold comments: "After 16 years of market data, there's now a real basis to the claim that Bitcoin could be the best savings technology ever invented. Today, it certainly deserves consideration in anyone's investment portfolio.
"Multiple ways to earn sets a new standard in crypto. Beyond appealing to the converted, receiving rewards in Bitcoin on USD balances is the perfect draw for that huge segment of the population that has become aware of bitcoin, but has yet to take the plunge.
"We believe that the combination of US$2.5m of FDIC insurance on USD balances plus 4.5% interest, convertible instantly into Bitcoin, is likely the most attractive, compelling and useful consumer product yet to emerge from crypto. We are thrilled to partner with the easyGroup to bring this to market."
Just under half of people polled in the survey declared that crypto was not accessible enough to the market.
The easyBitcoin app is set to uphold easyGroup’s values and continue to bring low-cost services to the consumer market.
A UK version of the app will launch in 2025.
Businesses also suggested to increase crypto adoption
A recent survey by Deloitte similarly points to an increase in businesses adopting crypto in the near future, with 23% of CFOs planning to adopt crypto into their business in the next two years.
The Deloitte report also states that in organisations with revenues exceeding US$10bn, departments planning near-term crypto adoption rises to 40%.
This comes soon after the introduction of the GENIUS Act in the US, providing more regulatory framework for stablecoin.
