DailyPay Becomes Workday Strategic Partner for On-Demand Pay

Workday has named DailyPay as its strategic partner for on-demand pay services across the United States and Canada, cementing a relationship that began with a technical integration two years ago.

The move elevates DailyPay's status within Workday's partner ecosystem and gives the earned wage access provider preferential positioning to reach Workday's 11,000-strong customer base. DailyPay has been integrated with Workday Human Capital Management and Workday Payroll since 2023.

The partnership comes as employers grapple with retention challenges in competitive labour markets. More than half of US workers live paycheck-to-paycheck, according to industry data, while businesses lose approximately US$1tn annually to turnover costs.

Targeting frontline worker stress

DailyPay's platform addresses a specific pain point for hourly and frontline workers who often cannot wait for bi-weekly pay cycles when unexpected expenses arise. 

The service allows employees to access wages they have already earned through an app-based platform that connects directly to employer payroll systems.

The integration with Workday's systems enables real-time wage calculations without requiring employers to overhaul existing payroll processes. 

When employees access earned wages, the amounts are automatically deducted from their next scheduled paycheck.

Matthew Brandt, Senior Vice President of Global Partners at Workday, positions the partnership as part of a broader employee wellbeing strategy. 

“The employee experience goes far beyond perks and benefits – it's about supporting employees' total well-being – and their financial health is a critical part of that,” he says. 

“By giving employees access to their earned wages on their own terms, this partnership is helping to remove a major source of stress – and empowering a workforce that's more resilient, engaged, and productive.”

Strategic positioning pays off

For DailyPay, the strategic partner designation represents a significant commercial win in a crowded market for earned wage access services. 

The status typically includes joint go-to-market activities, priority technical support, and influence over product roadmaps.

The company now has a direct pathway to Workday's customer base, which includes over 60% of Fortune 500 companies. 

This reach is particularly valuable given that larger enterprises often move slowly on new benefit offerings but tend to adopt solutions that integrate seamlessly with existing HR technology.

Workday, meanwhile, continues expanding beyond its core human resources software into adjacent services. The partnership allows the company to offer financial wellness capabilities without developing the technology in-house or acquiring a provider outright.

Market dynamics favour integration

The earned wage access market has grown rapidly as labour shortages force employers to differentiate their benefit packages. 

Companies report measurable improvements in recruitment metrics and employee satisfaction scores after implementing these programmes.

But standalone solutions often struggle with adoption due to integration challenges and employee reluctance to use unfamiliar platforms. DailyPay's embedded approach within Workday's interface reduces these friction points.

The partnership extends across both the United States and Canada, reflecting growing demand for flexible pay arrangements across North America. 

Traditional monthly or bi-weekly pay schedules, designed for administrative efficiency, increasingly clash with worker expectations in an economy where financial emergencies create immediate stress.

Early adopters in retail, hospitality and manufacturing report reduced absenteeism and lower recruitment costs. The benefits appear most pronounced in industries with high turnover rates and significant populations of hourly workers.

Industry observers expect the partnership to accelerate adoption among mid-market companies that rely on Workday's platform but lack resources to evaluate and implement standalone financial wellness solutions.

“We are honoured to strengthen our partnership with Workday and become their Strategic Partner for On-Demand Pay,” says Stacy Greiner, CEO of DailyPay. 

“Our business goes beyond the workplaces we touch – we are reshaping how an entire generation of employers and employees interact. 

“Through this expanded partnership, DailyPay will be able to serve more businesses focused on their employees' financial well-being and reach tens of millions of workers who will benefit from the power to access their money on their time.”