BeZero Carbon and the Future of Green Finance

BeZero Carbon is deepening its global presence with a new entity in Tokyo, launched under the support of the Tokyo Metropolitan Government’s Green Finance Subsidy Programme.

Japan is accelerating its drive to build credible, transparent carbon markets that align with national climate ambitions.

The initiative strengthens Tokyo’s position as a rising centre for sustainable finance and carbon innovation, drawing in prominent global players from the financial and environmental sectors.

This move also places an emphasis on the growing market appetite for high-integrity, independently assessed carbon credits across regulated and voluntary frameworks.

Expanding into Japan

BeZero Carbon K.K. is being set up in Tokyo with support from the Tokyo Metropolitan Government’s Green Finance Subsidy Programme.

The company was among just seven international sustainability firms chosen from 68 applicants across 22 countries.

Based in Minato-ku, Tokyo, the office is designed to expand BeZero’s footprint in Asia after its earlier regional push.

The move further underlines Tokyo’s push to establish itself as a global centre for green finance and carbon market infrastructure.

“We are proud to be establishing a presence in Tokyo to deepen our work in the region’s carbon markets,” says Tommy Ricketts, Co-Founder and CEO of BeZero Carbon.

“I first had the idea to start BeZero whilst on a trip to Japan, so this is an exciting next step in our growth. 

“We are fortunate to count Hitachi Ventures and Japan Airlines and Translink Innovation Fund as investors and continue our work with the Tokyo Metropolitan Government and other leading companies. 

“With carbon credits a strategic priority for Japan, we are looking forward to playing our part in this critical region by providing independent ratings and risk tools.”

Strengthening Japan’s carbon market

BeZero Carbon’s move into Japan introduces independent, project-level carbon ratings to a compliance market that is increasingly being shaped by national climate policy.

Its BeZero Carbon Rating assesses whether a carbon credit truly avoids or removes one tonne of CO₂e, helping to raise transparency and confidence in carbon trading frameworks.

As net zero targets put greater pressure on governments and companies to show credible progress, this kind of robust assessment is becoming harder to ignore.

By establishing a local presence, BeZero is also positioning itself to work more closely with regulators, policymakers and market participants on market integrity.

“Being chosen to open an office in Tokyo is an exciting step to strengthen our work with carbon market participants in Japan,” says Finn O’Muircheartaigh, General Manager of APAC at BeZero Carbon.

“Since relocating to the region last year, I’ve seen first-hand the growing appetite for mechanisms to help scale credible climate action. 

“A presence in Tokyo will allow us to continue to support policymakers, regulators and corporates more closely and embed independent ratings at the heart of market integrity in the region.”

Partnerships and industry sustainability

BeZero Carbon already has established links with major Japanese corporates and financial stakeholders, underlining its growing role in the country’s sustainability ecosystem.

Its investors include Hitachi Ventures and Japan Airlines, while it has also worked with partners such as Mitsubishi and South Pole, including as co-host of the Tokyo Carbon Credit Conference.

These ties point to a widening public-private network focused on scaling credible carbon markets across Asia.

Beyond Japan, BeZero Carbon continues to expand its mission of helping build effective environmental markets through science-led carbon ratings.

Its analytical team draws on expertise in climate science, geospatial analysis and financial markets to support data-led climate decision-making globally.

The Tokyo expansion also strengthens its wider Asia-Pacific strategy, following leadership growth in the region, including operations in Singapore.

As demand for transparent carbon credits rises, BeZero Carbon’s Japan presence is positioned to play an important role in the next phase of climate-aligned finance.