Where Will New Partnerships Chief Take Fintech Storfund?

The UK-based fintech Storfund has hired Justin Hanna, the former Worldpay, Barclaycard and NomuPay executive to lead a new partnerships team as it accelerates expansion across platforms in the e-commerce ecosystem.

Justin will look to expand the number of partnerships related to payments and vertical SaaS.

Storfund pioneered Daily Advance to solve delayed payouts in e-commerce, and is one of the UK’s fastest growing tech companies.

It has advanced more than US$2bn to e-commerce businesses globally, and is integrated with over 60 platforms. 

The new function headed by Justin will focus on embedding Storfund’s product in payment providers, marketplaces and vertical SaaS platforms, enabling more platforms to offer embedded liquidity to businesses alongside traditional credit products.

Embedded finance revolution

The appointment comes as embedded finance rapidly reshapes platform economics. 

According to Bain, embedded finance for marketplaces and software platforms is forecast to exceed US$7trn globally by 2026, yet access to financial services remains limited for most sellers. 

Oliver Whelan, Chief Revenue Officer of Storfund says: “Over the past few years, we’ve worked tirelessly to demonstrate the real impact our liquidity layer delivers for both platforms and the businesses that rely on them. 

“As platforms look for new ways to drive growth, we’re seeing growing recognition that liquidity, offered alongside credit, is a powerful differentiator. 

“Justin brings deep payments and platform expertise at a pivotal moment for the market,” Oliver says.

Justin joins Storfund from NomuPay, where he held a senior leadership role and supported the company through its recent US$40m Series C funding round. 

Prior to that, he held senior positions at Barclaycard and Worldpay, where he led the launch of actuary.aero, an accelerated cashflow solution for the travel and airline sector.

He is also the co-creator and co-host of the popular industry podcast The Payments Shed, and a well-known expert in the global payments ecosystem. 

Focusing on the highest value

Justin says: “Most platforms have the same problem: the majority of revenue is generated by the top 20% of sellers - yet existing financial products are designed for the mass market. 

“Storfund has identified this gap and built a solution that drives growth for platforms and their highest-value sellers. 

“Storfund has uncovered a layer of liquidity demand that traditional capital providers overlook, creating a compelling opportunity for platforms globally,” he adds.

The appointment follows a year of 164% customer growth for Storfund, and the launch of Daily Advance on Mirakl Connect and TikTok Shop UK.

Founded in London in 2018, Storfund can provide up to US$7billion per year in advances to ecommerce businesses around the world. 

Its mission is to remove payout delays and unlock revenue in real-time.

Storfund is integrated with more than 60 marketplaces including Amazon, TikTok Shop, Back Market and Kaufland. 

The company is run by George Brintalos, who is also the founder. An economist and engineer, he designed Storfund’s mathematical models, having previously spent over 15 years working with investment banks.

In January 2026, Global Payments announced the successful completion of its acquisition of Worldpay, Justin’s former company, from FIS and GTCR.